How to start a marketing podcast?

Marketing plays an important role in determining and increasing the value of a brand. It impacts the market value and impacts the brand image of a product. For every brand to work, it is very important for it to showcase their products and skills to the public and this can be easily done with the help of a marketing podcast.

Not every person is interested in watching a video to know about any new product. Videos put a negative effect on the eyes of a person and also causes headache. To avoid this, there are different people who prefer audios over videos and for this, a podcast is the best way. A podcast is generally an audio file that is played and can be heard anywhere. It contains content related to different topics and other information related to it. It is basically a series of spoken audio files that are made available to the user and can be saved or downloaded as per the requirement of a person. There are different websites and applications which are available to stream, save, and listen to these podcasts.

HOW TO START YOUR OWN MARKETING PODCAST?

• Starting a podcast is not an easy task. It requires a lot of hard work and dedication. Before moving ahead, it is very important for a person to look into these things. If you are going to start your podcast, make sure you have enough time for it. 
• Choosing your desired niche is the fundamental step of a podcast. ‘Google’ and ‘iTunes’ are two major platforms available for casting a podcast. Choose a niche in which you are comfortable and are willing to work and proceed further. This niche should be based on your convenience level and also as per your wish. 
• The next step is to have a keen eye on the competitors of the same niche. This will give you an idea about the type of content they make and the form of the podcast they use. Try to make your podcast better than others. This will increase your audience and engagement rate and will give you a lead. 
• Once everything is done, design a great logo and decide a good name. The name of your podcast should be very catchy and attractive. Also, it should define your functional niche and make it clear to the public. Such a podcast has a higher chance of getting more audience than others. 
• Plan your content accordingly and in a planned manner. This will attract more audience. Plan a series of episodes for your podcast. This will keep the audience engaged for more period and they will stick to your podcast for a longer time. 
• Invest in some professional mic and other important tools required for a podcast. This will increase the voice clarity while recording and hence, your engagement will be better. 
• Last but not the least, stick to your content and work with full dedication to it.

To perform all these steps and to get desired results, ‘Julie Solomon’ is here to help you. She is a blogger, influencer, and the host of ‘the influencer podcast’. Here she will share with you all her experiences and all the other key requirements related to it. She runs different coachings like ‘shine’, ‘pitch it perfect’, and ‘the influencer academy’. Here she teaches everyone different hacks and tricks related to social media and digital marketing. Visit the website and make your podcast one of the best blogging podcasts in the world.