Friday 16 March 2018

Top Trends of 2018 for Effective Online Marketing


Effecting Online Marketing

Digital Marketing emerged as a most popular trend in 2017 among business and IT companies. It helped many small/medium sized companies in making their online presence known to others. With effective online marketing, brands are selling their products and services all over the world. Their reach to multiple communities of an audience has now become much more accessible with digital marketing.

Now the questions are, what can be expected in 2018? Some marketers believer that with more companies stepping into the digital world, the internet space will expand. On the other hand, some believe that there will be a change in how search engines and users sort out the data available on the Internet.

Online marketing is an extensive, volatile, and complex method. The early you approach the users, the better your chances are to get ahead of your competitors. Here are few most positive online marketing trends that will dominate in 2018:

Increasing Popularity of Video Ads
Video Advertisement is not a new concept over social media platforms such as Facebook and YouTube. Bt now, with the entrance of Google with in-SERP video ads will alter the whole concept of online advertisement. In the coming few months, you can expect different kinds of video advertisements are popping on your screen.

Mobile Device Dominating Desktops
No doubt that 2017 was a huge year for mobile devices. Now the Google has started to phase out every website which is not mobile optimized. With the presence of mobile devices, the desktop traffic seems to be fading away, and now the smart money depends upon mobile-focussed online marketing.

Google Offering App Indexing
Having a dedicated mobile app offers many features of a mobile-optimized website, with more convenient, accessible, and intuitive way. Google offered app indexing, which is useful when you have dedicated applications on your mobile device. There’s still time for apps to replace websites completely, as the businesses have started to realize their potential. You can say that 2018 is going to bring tremendous changes in mobile app development.

Continuous Change in Search Algorithms
Every second, as an enormous amount of data, is getting uploaded over the internet, due to which, the search engine giants will continuously update their algorithm to prioritize the content ranking in search engine result pages. So now, the only strategy for content marketers is to be original, make their content information and helpful for the users. You must also give priority to Bing and Facebook algorithms as well.

These are just a few of the strategies that will impact the digital marketing in this year and coming years. With Julie Solomon masterclasses, you can learn a lot more about online marketing, and social influencer marketing. There’s a lot more to the digital marketing world, and how it’s going to impact the Internet users.