Why You Must Hire a Search Marketing Consultant

Are you thinking of hiring a professional search engine marketing consultant(SEM)? In that case, you need to know that hiring a professional is always profitable. When a paid advertising campaign is conducted, it is proved that searching for results, and using Google AdWords is quite tricky to understand. In addition to that, there is no room for error as the competition gets heated up, and bets are being made to get the same potential customers as you.

Why must you hire a search marketing consultant?

When it comes to using AdWords and digital marketing, it's essential to know what is the result you want. If you don't have time to do that, we recommend that you hire a search engine marketing consultant. 

Reasons why you should hire a search marketing consultant?

Pay attention to keyword search

If you need an SEO or SEM consultant if you want to search for the most relevant keywords required for marketing. It is not so easy to conduct keyword research, but experts have the tools and resources to carry out this crucial process. The keywords you choose must be exact and at the top of the business. Consultants help you accomplish your goals by combining your business knowledge with his/her expertise in the effective online marketing process. 

Many years of technical experience

SEM consultants bring years of experience and technical knowledge of Google AdWords to the table. You can leverage your expertise to succeed in business. In general, Google AdWords, SEO, and PPC campaigns are complex and should not be tried without the necessary knowledge. The wrong move can damage your campaign and ruin your online marketing efforts.

Custom-made Experience ads

Consultancy SEM helps you create ads and campaigns that specifically target your audience. The advertisements formulated by them follow the PPC advertising rules. For the development of these ads and SEO strategies, experts focus on the customers that the business wants to pull and other essential details.

Service is Beneficial

Accounting for costs is an essential aspect of managing a company. By hiring a search engine marketing consultant, you can optimize your company's campaigns, thereby minimizing costs. Meanwhile, he was saved from losing money in an ineffective campaign.

The Campaign's Proactive Management

If you want to dominate the landscape online, you must have an active campaign, and you need to change it regularly to reflect your analysis and statistical data. Some people periodically look after the campaign by placing SEM professionals in the team. Experts adjust the campaign according to the latest trends. This will get a better result without spending a lot.

In addition to planning, managing, updating PPC ads and AdWords campaigns, various social media marketing companies need SEM consultants to help you to understand the pros and cons of existing campaigns. As professionals, they will not only help you with a paid campaign but also provide you with the help of your SEO efforts. Once your organic marketing and payment efforts are adjusted, you can expect a high return on investment. In addition, you do not need to create a house team. This will be a financial burden, especially for small and medium-sized businesses.

So, do you want to display the brand name or website at the top of the SERP? It's time to seek professional help. SEM experts have hands-on experience in the landscape of search engine job marketing and help you navigate how it is.

How to Craft a Perfect Pitching Strategy For Your Brand

How to pitch to brands? What are the basic techniques one must be used for pitching? Can you make a perfect pitch? If all these questions are bombing up your mind, then it's the ideal time to read this blog. 

In order to make a good pitch, you first need to understand what a pitch is?

What is a Pitch?

A pitch is a strategy you form to sell your work. In a pitch, you must include all your work experience with other brands, your blog( if any), your Instagram profile( If you are an influencer), your Facebook handle, and all the strategies you are going to use to promote and sell the brand to the audience if the brand agrees. 

Essential Factors that Makes a Successful Pitch

The success of the pitch totally depends upon the way you frame it. So here are the necessary components to make a perfect pitch: 

• You must try and make it as concrete as possible. 
• Do not waste your time on using flowery language and focus on making your pitch to the point.
• Always make use of active voice and avoid using passive. 
• Make a brand strategy.

Why do you require a brand strategy?

When we think of the most successful brands, such as Huda Beauty, Uber, iPhone, and many others, we understand that these brands have become part of the lives of their customers. This would never have happened if they had not had a utilitarian brand strategy. So, here are the advantages of creating pitching strategy:

Your pitch will have clear goals

You can't make a brand successful if you don't have your goals and objectives prepared in advance. You must research where was your company last year? What is its current position? Where you want to see it next year.

The right brand strategy will help in the development of creative tasks. A clear plan will help to build loyal customers and will help in promoting the brand's products/services.

Different From Opponents

In developing your strategy, pay close attention to your competitors and their activities. Observe and analyze. Of course, the brand you are pitching and the rival's have a lot in common, but there will also be something that will distinguish them completely.

Your brand strategy will allow you to differentiate yourself from your competitors by determining who you are, what makes your promotional strategy unique, and your following on Instagram.

Optimize Your Marketing Strategy Correctly

Once you have developed your brand and values you will promote, you need to find ways to spread information and share it with your audience. What else could be more useful than an optimized marketing strategy?

Thanks to targeted marketing campaigns, you can attract high-quality potential customers and turn them into customers. And, if you will increase their trust and love, they are likely to become loyal customers of your brand.

Conclusion

In this blog, you will learn about different pitching strategies to pitch a brand as an Instagram influencer. 

How To Make Money On Instagram: The Beginner’s Guide

Being an Instagram influencer you must always be searching for ways to how to make money on Instagram and the different unique ways to grow your Instagram following. So, here is the complete beginner’s guide that will teach all the newly become influencer’s different ways to make money. 

One of the moderately new, swiftly growing social media networks is Instagram, which attained enormous popularity for a long time. Surprisingly, the site has since grown extensively to attract customers, make a brand promotion or sell products. So, in this blog, I will give you in-depth information on how to make money on Instagram in different ways. 

Sale of own services

Instagram is an exemplary social network for promoting different services in which the result of the work is estimated visually (photographers, hairdressers, stylists, interior, and landscape designers).

People who use Instagram: 

1. Business trainers
2. Coaches
3. Lawyers
4. Psychologists
5. Entrepreneurs 
6. Companies (beauty companies, sports companies, construction companies, car service companies, etc.) 
7. Freelancers who work as web designers, copywriters, programmers, optimizers, Internet project managers, and so on. 

If you want to promote your services effectively on Instagram, you need to advertise with a visual feature( photo, video, etc.).

Earnings on Instagram on the sale of other people's goods and services

Earnings through the medium of affiliate programs on Instagram is a universal way of improving your monetary condition. So the question must be going inside your head- how to sell other people's goods or services? 

Here is the solution- First you need to pick a product or service with good potential. Then you can hunt for sellers yourself and offer them your services. But there is a faster-proven way - to find goods through CPA networks. 

Such methods offer you hundreds of goods and services to promote, whose sale can help you receive a cash reward. These networks mostly offer to sell watches, clothes, jewellery, health products, hairdressing and beauty salons services, and other consumer goods. 

On Instagram, you can find a large number of accounts that earn through CPA-networks. Whenever you as an influencer sell one product or service, you earn so this is how the whole process goes. 

Craftsmen and craftswomen creating hand-made products, stores that pull offline buyers through a network. So, to attract the target audience for their products they can use Instagram, by using these methods: 

*Promoting your page 

Placement of your products in the description or comments on the photo of thematic tags that resemble the requests entered in the search by users of social networks. 

You can link your pictures to pages in an online store by using special services. These services are designed individually for Instagram. You can use this service by putting the product up for sale by the system itself when adding a particular #hash tag to the images. Through the same add-on, you can effortlessly create an online market based on your account, and establish settlements via PayPal and other means of digital payments. Like these, there are many other ways of earning money and how to grow your Instagram. So, stay connected to get more information.

Learn How to Grow Your Following on Social Networks

Learn how to grow your following and various strategies that help you to build a business by attending Julie Solomon’s masterclasses. A perfect marketing strategy can help you to grow your business The best way to grow the following is to create regular and interesting content for your blog, or social media account. For more details contact Julie Solomon for the best guidance and tips about social media marketing.

5 Essential steps to Follow To Create Best blogging podcasts

We all know about blogs, but we don't know we can use it for multiple purposes. A blog itself holds a big power of influencing people to a greater extent. It can make a person or a website, so you need to think of the most effective ways to use your blog. One of these ways is creating a Blogging Podcast.

What is a Blogging Podcast? 

In order to understand a blogging Podcast, you first need to understand what is a podcast. A Podcast is an audio content created for the people to listen for the purpose of entertaining them, awaring them, informing them, and educating them. There are many popular podcasting platforms where you can listen to your favorite category of the podcast. Different types of Podcasts you can listen to are:

• Entertainment 
• Infotainment 
• News     

  *Sports

  *Human Interest 

 *Crime 

 *Health 

 *Educational 

 *Political 

 *Entertainment, etc

• Comedy 
• Music 
• Educational 
• Technological 
• Social Awareness, etc 

The popular platforms where you can listen to these podcasts are:

• Spotify 
• Google Play 
• iTunes etc 

Now coming on to the topic of blogging podcast, it is a total contemporary concept which many people don't know about. So let's understand it:

People these days want the content to be available in different forms. They want audio, video, and written content at their fingertips. It is not certain which content they will demand at what time that's why to fulfill the diverse needs of the audience the innovative blogging podcast is the best solution modern marketers have in their hands. 

Best blogging podcasts is used as a tool for marketing as it has the capability to function as an all in one promotional tool that can target in these three areas: 

• Audio 
• Video 
• Content 

When you create a podcast of your written blog then it is known to be a blogging podcast.

There is no one who likes to listen to advertisements, we usually scroll through or skip whenever an ad pop-up on our screen. Some of the people think that you can only earn through the medium of advertisements when you are a podcaster but it is not true you can earn through multiple ways which are: 

• Promoting Digital products 
• Promoting Physical Products 
• Promoting Affiliate Products 
• Promoting Coaching Services( fitness courses, financial courses, food courses etc) 
• Selling books, etc 

Here are the steps to create the best blogging podcasts 

STEP 1 

In the first step, you create a title that grabs the users attention. And not only that use a short but concrete description that explains everything about what your podcast is all about. 

STEP 2 

In the second step, you get connected to established podcasters who already have popular podcasts running on their level. When they will advertise to their engaging audience to listen to your podcast you will be able to attract a large portion of the audience. 

STEP 3 

In the third step, you ask the readers who read your blog to listen to your podcast by inserting the link of your podcast in your created content. 

STEP 4 

Not only that you can also make your blogging podcast popular by guest posting. It is a popular form of promotion in which you provide content for a website and in return it allows you to create a link to whichever thing you want to promote. In this case, as we will write content for a renowned site it will provide us a podcast link. 

STEP 5 

You must incorporate the use of keywords in your content so that more and more people can read and listen to what you create.

Guidance for Social Influencer Marketing

Social influencer marketing is a driving force and is a form of subconscious marketing. Learn how to become an influencer with Julie Solomon masterclasses, and know the key aspects that will make you successful. Julie Solomon is sharing the best podcasts for bloggers to help bloggers expand their knowledge. Our mission is to transform your online influence into a sustainable online business. For more details visit our website.

Know How to Email Pitch to Brands as a Blogger

Join Julie Solomon masterclasses to get the best ideas about how to email pitch to brands as a blogger. Our mission is to transform your online influence into a sustainable online business. Get free access to weekly strategies to help you build a business. If you want to learn more about your elevator pitch check out the course created that helps you to attract more followers and pitch like a pro. For more details visit now.

How to Grow Your Following On Instagram: The Top 3 Ways

There are numerous ways to grow your following instantly but you must need to know the best ones. And you can only get the best ones from an expert who has actually worked hard on growing its followers on Instagram. So, here is the guide from the expert who knows the exact ways to how to grow your following within a less period of time. 

How Instagram Is A Major Platform To Grow Your Business Reach 

Instagram is one of the favorite social networks these days among the young generation which is working as a channel of new ideas and projects for many people. This social media platform can help you earn millions and become popular all over the world. Many small scale companies, use this platform to promote their goods and services and increase their customer base, by creating accounts on Instagram and start to post information which is interesting and beneficial for their target audience. If they will do it unprofessionally, then it will hamper their growth. So, it is essential to understand the basics of how to gain followers on Instagram and earn a good handsome amount out of it.

                             

Instagram is a social networking site where you can share photos and videos with your friends, family, and a large group of people. 

Account progress on any social media platform has a common algorithm. You need to start by evolving your style, then start forming unique and engaging content. 

You should also not forget to communicate with your subscribers and attempt to raise their figures. 

So looking at the specifics of a social media platform, a user striving to be working on how to gain a large number of followers on Instagram should be well versed in hashtags, geometries, writing descriptions, and know the frequency & time of posting. You are also required to have your own, unusual style of photos that will be remembered and stand out against the general background of other accounts. 

Being an influencer is an option that is best suitable only for those people who can’t imagine their life without social media and are ready to devote a large portion of their time to them. And most importantly, it can offer subscribers which will help you earn with the favorite activity you exercise in your daily life as a source of living. 

TOP 3 WAYS OF GROWING YOUR FOLLOWING 

A Clear Strategy 

Before you begin drawing subscribers, decide what you want to tell them. Think over the chief points of your account and the purposes that you want to accomplish with it. For this purpose, create a content plan for the upcoming month and briefly write what you say in your future posts. 

Find Information About Your competitors 

The next thing you need to do to increase your following is to create a small list of 3-5 main competitors and study them to find out: 

• what is the position with subscribers in your subject 
• what sorts of content are trendy and what kind of response among subscribers they are receiving 
• Notice the frequency of your competitor with which you can target your audience 
• The way in which competitors interacts with your possible audience. 

Adding hashtags 

You can add up any number of hashtags to a post according to your preference. With their aid, your subscribers locate you on the Instagram platform. Using hashtags that interest the hobbies of your target audience, events, and the places where it happens can increase your following. You can make use of popular hashtags for your post to create a big following on Instagram.

Step By Step Guide to How to Start a Blog

Blogging is not an easy task but it is not that hard too, anyone can become a blogger. It just needs some creative thinking and writing skills. So if you are thinking of starting your own blog then you are reading the right thing. Today I will be mentioning everything about how to start a blog and also some useful tips for growing a blog for beginners.

How to start a blog

Whenever you think about starting a blog a question must always come to your mind that where to begin, so let's learn some of the steps for how to start a blog:

STEP - 1 

The first and foremost step to start your blog begins with the topic on which you want to start your blog. The various topics on which you can start your blog are:

• Travel
• Food
• Art
• Culture
• Entertainment
• News
• Technology
• Gadget
• Lifestyle
• Comedy
• Trends etc

Now this category is further divided into three categories:

• Personal
• Informative
• Story Form
• Promotional

Let's understand all these categories in brief:

Personal Blogs

These blogs are related to the personal day to day events of the blogger. In these types of blogs, the blogger mentions his/her personal details of life.

Informative

These types of blogs are information-based. Bloggers share information about various topics that they have decided in a brief step by step process in the form of factors, elements, advantages, disadvantages, features, etc.

Story Form

These types of blogs are similar to personal blogs. But in the story form, the bloggers write about the incidences that have happened in the past with them, their friends or their family or a stranger. These types of blogs are formulated in the form of a story and can be fictional as well as non-fictional.

Promotional

These types of blogs are written for promoting a brand along with providing some useful information for the audience at the same time. These types of blogs can only be achieved on good writing skills.

STEP - 2

In the second step, you frame a name for your blog. Suppose you have selected News then the name of your blog can be “World of News”. You must check that your blog name is totally unique and does not match with any other existing blog names. This is because if it is matched with another blog’s name then your blog will be considered as plagiarized and you won’t be able to get an audience for your blog.

STEP - 3

Step three starts with selecting the platform on which you want to start your blog and buying a domain name at the same time so that nobody can copy your blog name. The different sites on which you can start your blog are blogger, word press, etc.

STEP - 4

The fourth step will be creating an account on the platform you have selected to start your blog. Once you will create your account by fulfilling all the details you are ready to write and post your first blog.

How to grow your blog

• You can grow your blog by choosing an attractive title.
• You can grow your blog by using good keywords.
• You can grow your blog by using correct grammar and no spelling errors.
• You can grow your blog by providing good creative content.
• You can grow your blog through Search Engine Optimization.
• You can grow your blog by promoting it on different social media platforms like Facebook, Twitter, Instagram, etc.

4 Step Guide to How to Work with Brands As a Blogger

Blogging nowadays is emerging to be one of the most interesting jobs which have become a means to earn a livelihood. It’s a profession that needs creative writing skills and quick idea-generating ability. So being a blogger is not at all an easy task it needs hard work and smart work. For bloggers, handling blogging as a profession along with earning a good income is not possible until he has some brands or a brand to work with. This arises an urgent need for you to understand how to work with brands as a blogger.

Understanding Brands As a Blogger

It is essential for you to understand different brands so that you can pitch them for the purpose of earning. This is because it is a good way of monetizing your blog in a short period of time. The well-renowned brands are always looking for a person who is good enough to promote their brand so you can grab this opportunity for yourself. By formulating a good pitching idea you can target brands and grab a good business opportunity for earning on a day to day basis.

Pitching Course for bloggers

If you are a beginner in blogging then you must always be searching for something which can guide you to pitch a brand. This is because you do not have any idea how to start, where to pitch and who to pitch. But, you do not need to worry as these days there are different short pitching courses available for bloggers who are looking to learn the techniques of pitching. 

Benefits of a Pitching Course

• You can learn different techniques and steps to be followed for pitching a client.
• You can get the learning in your desired form. The different learning forms are audio, video and content form, etc.
• You will learn the do’s and don’ts of pitching a brand.
• You will be able to pitch a brand of your choice.

Advantage of Pitching as a beginner 

You must be thinking that it is hard to pitch as a beginner as you have not worked with any brand before but it does have an advantage. When you pitch a brand it doesn’t want the influencer to work for the competitive brand till the time the agreed contract ends. So when you pitch and catch a brand as a beginner you do not have many brands to work with. When you work with a single brand you solely focus on obtaining the best result and promoting a single brand which leads to creating brand authenticity and loyalty. This will help in maintaining and building an engaging audience which will further lead to pitching and catching of more brands.

4 Step Guide to how to pitch to brands 

STEP 1

Step one starts with finding a good brand. There are different available brands in the market, by selecting a perfect brand that will suit your taste and match your creative ideas you can find and catch a pitch.

STEP 2

After selecting the brand you have to formulate the techniques and strategies you will require to pitch a brand.

STEP 3

Then you formulate the mail for pitching your selected brand keeping in mind all the do’s and don’ts of pitching.

STEP 4

After writing the mail you check all the language and read it to ensure it is error-free and send it to the brand.

After following all these steps you might catch a good brand as an influencer.  

4 Steps for Planning Truly Effective Online Marketing Strategies

With the changing marketing trends, marketing strategies are also changing. But the old and traditional marketing techniques are still being used and preferred. This requires a need for a change in the methods and strategies for better marketing results. We are living in the days of social influencer marketing where competition is cut-throat. So to cope with that there is an urgent need for you to learn some effective and new strategies.

Here is the step by step guide to learn effective free marketing tips and online strategies:

Studying Your Current Brand State

The first and foremost step for planning an effective marketing strategy is studying your current brand state. In this step, you will access your state on various websites and social media platforms. After assessing your position you should check out the positioning of the other brands in the market. When you will have the position of your competitor and yours then you will be able to compare and assess your problem areas. In this manner, you will be able to take remedial measures for framing an effective online strategy for improving your brand position.

Analyzing the Content

Then the next step after assessing your current position will be analysing the content. In this step, you will analyze different types of content that you can use for effective marketing. The different types of content you can make are:

• Video Content
• Quiz Content
• Gaming Content
• Textual Content
• Image content, etc

This step forms the base of your marketing strategy because it is the type of content that helps in attracting the audience. If you do not follow this step in the right way then you won’t be able to create a market value for your brand. The audience identifies the type of style you use for your brand it can be colour, type, and theme of the content. If they will like your content then they will share it more often this will result in your brand visibility in the better search preferences on google.

Analyzing the Target Audience

In this step, we analyse the target audience that the brand wants to focus on. Target audience is a group of people whom the brand wants to sell its products or services. The target audience can be of various types like:

• Kids
• Teenagers/ Youngsters
• Middle-aged
• Old People

Your target audience will depend upon the product or service you are launching or selling. Suppose if you want to sell kids diapers like Huggins you will target the middle-aged group because as a kid they can't make a purchase on their own. It’s the parents who will shop for them, so targeting them will help in getting the best results. So, deciding the target audience is an important part of an effective marketing strategy planning process.

Measuring Deviation

In this step, you will check the ranking of the websites and platforms on which you have promoted your content through search engine optimization (SEO) and search engine marketing (SEM) techniques. So checking ranking will help in evaluating the current performance which you can compare with the previous ones to check the progress of growth. Measuring deviation will help to perform better with better marketing planning results.  

How to Become an Instagram Influencer in Six Steps

Are you a socially active person who loves to surf different social media platforms? Ever thought of making this hobby a profession? If not then start thinking. You can become an Instagram influencer and kick start an entertaining profession with zero investment.

Who is an Instagram Influencer?

An Instagram influencer is a socially desirable individual. His/her identity is configured through the popularity of its Instagram handle. An Instagram influencer is basically a content creator who produces versatile contents for his social media platform. He/she produces creative audio, visual and digital contents for the purpose of posting. You can also use this content as a Marketing Podcast.

Steps to Become an Instagram Influencer

Generating an Idea

In this step, you need to think about various ideas on which you can start your Instagram handle. This step will help you choose your field of interest. Various types of topics on which you can start your Instagram handle can be on:

• Beauty
• Stories & Quotes
• Sports
• Food
• Travel
• Health etc

Selecting a Start

After getting an idea of where to start you need to make a note of it so that you can narrow it down. Like your preference is beauty so you need to think that in beauty what is the best option you want out of makeup, lipstick, eye makeup, etc. By narrowing your idea you can create a strong profile which is unique and which attracts a number of followers.

Create a Strong Bio

The most important step towards becoming an Instagram influencer is by forming a strong bio about yourself. You can create a story form of description or a wordy description like sweet food junkie and many more forms of description. Your bio shows your creativity and what your page is all about. So by choosing a good name and writing a few good lines you are on your way towards becoming an effective Instagram influencer.

Attract Followers

By posting quality content you can attract a large number of followers. You can click good photos, produce video content and write blogs so that more and more people get attracted to your content. By posting this created content on a regular basis you can engage a good number of followers if you have shown your full creativity.

Using Hashtags

By using hashtags you can make yourself popular. If you will use trending hashtags your post will appear in the search results and insta feed when someone uses that hashtag which you have used. In this way, you will get popularity and post engagement. You must use hashtags to make your page more popular but not more than four as they will not appear to be attractive for our gram generation. Different hashtags you can use are:

• #TB
• #Brownisbeautiful
• #foodie, etc

Planning and Scheduling your Instagram posts

In order to become a strong Instagram influencer, you must plan your posts and then collect the content accordingly. Like you can click a lot of pictures so that you will have a bunch of good pictures to post for the whole week. Planning and scheduling will make your life simple as you do not need to think again and again as to what to post. As you have already scheduled what and when you will be posting for each day of the week.

So by creating a good Instagram handle, you can become a successful Instagram influencer and a creative Blogging Podcaster.

How to Land Free Publicity For Your Business

Do you ever wonder about how to land free publicity for your business? If yes then you are at the right place. In this blog, I will tell you about the different techniques of getting free publicity.

In today’s era, we experience dynamic growth environment so free publicity is no longer a myth but a reality. By using your creative and analytical skills you can easily attract good publicity for your business. 

Techniques for getting Free publicity

You must be wondering that there is no such thing as free publicity. And you can only get publicity through paid channels of marketing. But with time and growth of the internet, you can easily get free publicity. Here are the few tips which can help you with enticing publicity. 

Creative Writing

You can get free publicity for your business by promoting it on different social media platforms through creative writing. If you are good at writing and describing different things to people this can prove to be a very good option for your business. You can do creative writing by :

Blogging

Blogging nowadays has become an integral promotional tool for free publicity. You can write a blog about different topics and can relate them with the product or service your business sells. 

Tips for writing a good blog:

• Selecting an interesting topic will help in finding an engaging audience.

• Select a catchy headline which is clear and simple.

• It should not be too long or too short.

• We must use keywords in our blog so that it can help in Search Engine Optimization.

• We must also ensure that keyword density in our blog is less so that our blog does not look promotional.

• Add a personal touch to your blog to arouse curiosity among your audience.

• Make your blog conversational so that the audience can feel that they are talking with you and not just reading. If you won't then the audience will find your blog just monotonous and you won’t be able to attract publicity for your business.

• You can write a blog that can be:

• Descriptive
• Informational
• Story form
• Entertaining

• Adding different uses, factors, importance, Advantages, Disadvantages and different techniques can contribute towards making a good blog.

• Add important links of different websites along with your own business website. This will help in getting user engagement to your blogs which you will be posting in the near future.

If you will follow all these tips you will surely be able to get answers for how to grow your blog. After writing your blog post it on sites like blogger for getting free publicity which will lead to your business growth.

Article

Writing an article is the same as writing a blog. But it is not at all promotional you cannot do your brand promotion. Still, you can get publicity by suggesting in a way so that you can mention your own business brand too.

Using Social Media

Social media is a great promotional tool. Here you can get a huge number of an engaging audience. You just need to create different social media accounts which are:

• Facebook Page 
• Instagram Page 
• Twitter Handle 
• Youtube Channel

By creating accounts on all these social platforms you can get free publicity as all these platforms are free. Creating a post about your business services and products in an interesting way can help in attracting free publicity. So, If you want to get guaranteed publicity you must post regularly. The posts should not be totally informational. They should be entertaining, funny, and must contain information about different business activities you do. 

Viral Posts 

By creating something fascinating which will capitate your audience you can create viral posts. You can start a unique trend in the form of a post, content, or a video. This will help in creating good publicity for your blog. But before creating viral posts you must consider different do’s and don’ts of it.

Do’s of creating a viral post

• The viral post should be unique.

• It should set a trend.

• Should be entertaining, engaging and captivating.

Don’ts of creating a viral post

• The viral post should not be vulgar or cheap.

• It should not be against any religion, caste or creed.

• It should not hurt human sentiments.

• It should not contain any sedition stuff which will raise a question on our government or its laws.

• It should not be copied and should be totally unique.

Conclusion

So, these are some of the cool techniques which will make you learn how to land brand deals through free publicity for your business.

Social Influence Marketing: The New Marketing Mix

Actions for launching a brand or product or to promote events or services that are guided by an influencer are ideal. One of the most important points is knowing how to recognize influencers. The social influence marketing  is characterized by a thorough analysis of the digital environment to identify people that influence your target audience.

The first thing that should be taken into account when thinking about a campaign of this style are the objectives, and we recommend that these be SMART.

Beware of False Influence

There are a lot of profiles of this type. In any of the social platforms there are accounts fattened by bots that only serve for programmed actions. Be careful with these profiles. Never believe in the offer of a list of influencers. An influencer will not have a prefabricated catalog; It is a professional and a real person that causes a real impact.

Popularity VS Influence

Two concepts that, at first glance, look alike but are totally different. One way to see it is that a famous person is someone who has everyone's applause and an influencer is one who leads people to perform an action. If these concepts are applied from this point of view the social influence will pay good results.

Marketing is based on communication; Without communication, there is no possibility to interact, and if brands respect this principle, people will not be attracted to a brand. A campaign led by an influencer must take the brand to another level of language, the person who establishes positive opinions of a brand so that the public identifies itself must be consistent with the existing language style. Sometimes, due to the style of each influencer, the way in which the message is sent is affected, this is where the specific study of the profile that will drive the brand, the product or the service takes on value.

Since the digital bubble exploded, everyday life was divided into two worlds. Everything that is online and everything that has no online presence, that's why it is said that there is an online and offline life. Marketing does not escape this reality. In the moments in which true globalization takes place, we see how it is necessary to occupy a greater digital presence, and with a mix of strategies with influencers, it is possible.

Social Influence Marketing

In summary there are some things that should be clear.

• If someone calls himself an influencer, first you have to check that this information is true.
• If an agency offers you profiles catalog in different social networks, distrust. A good agency will hear your problems will determine the project with a briefing.
• Online life does not exist without offline, so use them wisely so that the community can talk about your brand, product or service.
• The influence can be measured but its measurements are not made in likes, fans or followers. You need specific KPIs to be able to measure correctly.

The real influencers will drive your brand, the fake ones can make you fall to the deepest black hole of the internet. In short, Social Influence Marketing is a good strategy option if what you want is a great return on your investment. 

Should Know How To Land Free Publicity For Your Business

A good marketing strategy is fundamental for any company or business. It does not matter what you do, nor what is the size of your business. Good ideas help but they are not enough to succeed. You have to make them known. Here are 10 ways to get free publicity for your business.

It is not necessary to invest large amounts of money in advertising. The Internet is full of free resources to publicize your product or service. The only thing you need is to know them, a little time and, yes, be patient, since we may need time to start seeing the results. How to land free publicity for your business? The following tools will allow us to get free publicity to promote our business.

1. Your business needs a web page

To advertise your business on the Internet, you need to create a web page. You may have a physical and you want to direct your customers there. But your potential customers will want to see a sample of your products before going to your store and go shopping.

On the Internet you do not have the possibility to talk face to face with your clients, so you need a web page to do it for you. Trust is not gained by exposing the products or services you sell, but it is gained little by little through different actions that you can use on your website:

• Explain who you are and what the history of your business is.
• Use testimonials from your satisfied customers.
• Guarantees you offer and return policy.
• Demonstrations of your product or service.
• Photos of your company and workers.
• Contact page with a form, telephone and location.

2. Make sure you appear in the search engines

Now you have a web page, you have worked a lot to get it started but you still do not see results. It is normal. You must make it known, make sure it appears in the most important search engines: Google and Bing, fundamentally (Bing merged with Yahoo a few years ago, so everything you do in this search engine will also appear in Yahoo). We recommend that you start with Google, since it is the most used search engine in our country by far.

The two search engines have services where you can register the location of your business so that it appears in the search results. Logically, it is a free registration. But it is not instantaneous, since these companies will want to verify that your business is real and for this they will use different methods: telephone confirmation, sending a code by ordinary mail, etc.

Google : to appear in the results of Google as a local company you must sign up in Google My Business. It is a very simple procedure, you just have to follow the steps indicated by the system and wait for the confirmation code that will be sent to you by ordinary mail.

Bing : it's pretty similar. Access Bing Places and follow the steps.

3. Register in the most famous directories

A good idea to promote a business is to enroll in company directories. There are many of them, but we recommend that you do it only in those that have some recognition. The reference website is Yellow Pages.

4. Start writing a blog

A fundamental tool of your web page should be the blog. Remember that a web is more or less static, it does not change too much. But in a blog you can talk about what you want, you just have to relate it to your business, of course. Write interesting content for your clients with certain periodicity and spread it. You will increase confidence and more people will start to know you.

5. Use social networks

Social networks like Facebook, Twitter or Instagram will help you promote your company. Everyone is in social networks, you will only have to find out where your potential customers are. You can open profiles on as many social networks as you wish, just remember to update them regularly. Having a profile is useless, if we do not publish constantly.

• Facebook is generalist and the social network that has the most users is Spain. Sure you can find customers.
• Twitter is very good to investigate new consumer trends, interact with your customers and publicize your products or services.
• Google+ is essential to improve the positioning of our website. The more active you are in this social network, the more likely you are that Google will consider you important and show your website to more users.
• Pinterest is a social network especially dedicated to crafts, fashion and interior design.
• Instagram is a great showcase to promote your products and reach a broad audience.

6. Publish videos on YouTube

YouTube is another great social network dedicated to videos. If you have the option to create fun and useful videos for your audience, do not forget to open a channel on YouTube. But if you're not going to publish more or less regularly, you can use the Facebook videos tool.

7. Participate in forums

There are many forums, there are generalists, such as Yahoo Answers , and specialized. On these platforms the guest writes questions and other users can respond. You do not need to be an expert on the subject but it helps. In addition, the more you participate, the more authority you will have and your suggestions will be better accepted by the community. So you know, get in the forums and be part of them.

8. Exchange advertising

Partner with other companies that are not your competition. You can exchange advertising, write an article on your blog with links to your website and even announce some products or services together. To do this you must contact the administrator of the website and propose an exchange that may interest you.

9. Send press releases

The media is another of the tools we have to advertise our company. There are especially attractive times to send press releases. During the summer the flow of information is low and the media are eager to fill their pages, so take advantage of the situation.

Forget about that preconceived idea that the media only talks about big companies. It has long ceased to be true. If you have something really valuable to communicate such as an event that you have created, a successful contest or a sponsorship, write a press release to send to the newspapers. But do not send it to a generic email address. Work it. Call and ask for the editor who is responsible for the subject in question.

In addition, now there are many reference bloggers that can have even more impact than traditional media. Make a search of which are those related to your profession and contact them.

10. The power of word of mouth

Who better than a satisfied customer to advertise you? You only have to do your job and worry because all customers have a personalized treatment and attention. Now there are multiple websites where people, as consumers, can give our opinion about company, products or services. So make sure you have an open profile on the most important ones like TripAdvisor.

So far the 10 best ways to get free advertising for your company. If you liked this article, share it with your entrepreneur friends 🙂You can also subscribe to our newsletter so you do not miss anything.