Most
of the companies prefer advertising instead of publicity. No matter
how big a business is, the secret of gaining good publicity is by
identifying your target market and implement an excellent public
relations strategy. Now, a question in your mind will be, “how to land free publicity for your business?”
Well, here are few of the tips, which you can use to get your
business noticed:
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First of all, note down the list of all the business goals that you want to achieve. Then, prioritize them, be specific, and give a particular deadline to every objective.
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Now, list down your target market location. It is very easy once you know who do you want to focus on. Are they female or male? What type of product you are selling and how it is associated with their lifestyle? The amount of money they earn, and their buying habits? How many of your target customers live your target location? All these factors are necessary when you target your potential customers.
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If you have any TV/Radio programs near your office location, note them down. Be careful when listing down all the media, and then make a call and ask them how they can help promote your business. If they have some specialists that are expert in your business area, then it will benefit you.
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Note down the list of ideas that you can use to pitch to people. It will depend upon the media outlets that you are approaching. For example: for TV, you need to angle your story according to TV viewers, and for radio, it will be a different angle. Perform a brainstorming session with your business partner, employees, sponsors, and even your close relative, such that you can come up with the fresh and good material.
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Once you have developed your pitching idea, write your thoughts in a report, and send it to every media outlet you have contracted with. Make sure to indicate that it is a “Pitch Letter.”
In
all this context, Instagram seems to play a crucial role in improving
brand image. Many brands nowadays are seeking the help of
instant-influencers to attract new customers towards
there brand. If you are a beginner social influencer, then you should
know how to makemoney on Instagram.
If
you also have concerns regarding how
to grow your Instagram,
then Julie Solomon masterclasses can help you with it. The podcast
episodes will provide you detailed information regarding how
Instagram can help companies promoting their business, and how
influencers will know about making money via Instagram profile.
