Why Need to Hire Search Marketing Consultant?

If you have a company on the internet or an online store and you really want to make a profit, an online marketing consultant or search marketing consultant can have a lot to contribute to your business. It is indistinct that you have an e-commerce or sell services. It will be necessary to define your Buyer person, his purchasing conditions, the channels where he is and the strategy to reach him. And of course take into account the values and philosophy of the company, its commercial brand messages, and corporate communication.

And all this through well-planned actions, with appropriate tools and with a level of investment consistent with the resources of the company ... Do you think little?

4 main reasons why a company may need a search marketing consultant

1. Want to position my website on Google

When we start a web positioning strategy with a client, the work of the search marketing consultant should always be oriented towards the visibility of the company in Google. To cite the three most important points of the SEO strategy to be developed, it is necessary to identify the best keywords correctly, work the SEO On Page and get inbound links or backlinks to the client's website.

On many occasions, especially if the client we started working with already takes time on the internet and says something like "we can not appear on Google," it is more than advisable to carry out an initial SEO Audit. In this way, we can see if there is any Google penalty on the web, and what specific factors are those that are not working. Remember that if the web or online store is not well made, no online marketing will work correctly. 

The work and experience of the online marketing consultant or SEO consultant will be clear from the first moment in this type of projects because you must deploy all your experience and know-how from the beginning to analyze, recommend and act.

2. Need to sell online 

If your need is to sell online quickly because you have an online store, the strategy changes. The digital marketing consulting services process will involve working with the identity of the brand from the beginning (perhaps through offline actions, social networks, graphic design and / or packaging, etc.), start with the work of positioning keywords and links in the medium term, but without forgetting that you have to start billing from the beginning.

 In this case, the search marketing consultant should consider specific actions such as Adwords or Facebook Ads, and even ReTargeting actions to start getting sales. And depending on the business and the sector, maybe bet on online discount coupons, actions to redirect to a physical store, video marketing or other online marketing actions. 

As you can see, in this situation the work of the online marketing consultant is more complicated since many more factors to control come into play and a greater need for investment by the client that often does not have, so suddenly, too we become accountants.

3. Want To Increase Your Client Volume

 Also on several occasions, the work of the expert in online marketing changes slightly, since from a client is looking more for someone who knows how to direct the marketing strategy of the company, but emphasizing the work of online marketing. In our case, this has happened on several occasions when working with franchises, projects in which we must direct and coordinate the work of multiple points of sale deployed nationwide, which always involves actions with people. Solution: concrete work methodologies and business management by processes.

4. Want to create a powerful and reliable brand 

Communication, Branding, social media strategy and content marketing (among other actions) work perfectly if done correctly. But the problem, again, appears when we find customers in which the results do not arrive. Something is happening, or something is not doing well.

Should a company hire a Digital Marketing Consultant or a Search Marketing Consultant? 

Now comes the million dollar question. Does a company need to hire a search marketing consultant? Well really, the answer I gave you at the beginning of the article when I told you about the problems that I usually face when my clients arrive.

That is, if you are in some of these situations:

Your business has virtually no visitors.

You can not catch potential customers. 

The few you get you can not turn them into final clients. 

You do not know how to plan a long-term digital strategy. 

You do not know how to create a sales funnel. 

You do not know if your business is going well digitally.

We know how to optimize SEM or Social Ads campaigns. 

Your email marketing strategy does not convert. 

So, if you see yourself reflected in those problems, a solution could be to contact with one of the leading social media marketing companies to hire search marketing consultant.

Effective Online Marketing Strategies To Promote Your Business

The problem faced by most SMEs, and especially growing SMEs, is that of communication and in particular the following problem: how to make your business known when you have a limited budget? In most cases, the budget for marketing and communication for an SME is quite small, and leaders are not sure how to take on the problem, as traditional media are often expensive and unsuitable.

We are talking about traditional marketing for everything related to print ads, whether in newspapers and magazines, or urban advertising, and television advertising, for example. These supports, while effective, are not at all suitable for the budget of a young SME and because of their short-term effectiveness, their impact can also be very complicated to manage for a small company. How then to compose a communication plan coherent with its means and its teams, without leaving in a communication "with the means of the edge" generally inefficient? The web is particularly adapted to this problem, and we give here some simple effective online marketing strategies to publicity for your business.

1. Create Your Business Website

The first thing to do if it is not already done is to create your business’s website. This will not only give your business visibility on the internet and a showcase for your customers but also take advantage of all the opportunities offered by web marketing. If you do not have the skills in-house, it will, of course, require a budget to develop this tool, but it is a necessary investment to make your business easily known.

In addition, do not hesitate to have an upstream reflection on all the aspects of your site, that it is at the graphics level, or the architecture and the navigation or its contents. In order to optimize your investment, it is a question of taking into account all the variables and all the opportunities which would make it possible to increase your visibility. Current features make it easy to set up an online store for example if your business is suitable for this type of business, so you can quickly make the investment costs incurred.

Do not forget to consider how important it is for your site to offer easy navigation on mobile devices via a responsive site or a dedicated mobile site for example. The mobile is really a track to dig because of its exponential growth in recent years and the opportunities it represents, especially for local shops.

2. Refine Your Target To Reduce Advertising Costs

Once your site is created and your marketing budget determined, one of the tips to put in place is that of the precise definition of your target. The more precise you are in determining your potential customers, the more you will be able to conduct highly targeted advertising campaigns, and thus more effective and less expensive. To do this, you can set up personas to accurately determine the profile of your prospects , their main characteristics to their purchasing behavior.

This step is all the more important as it will also serve you to plan adapted actions: communication on social networks, paid referencing, etc., but also within the framework of a strategy of loyalty of your customers. The more you know your target, the more weapons you'll have to fight with the competition, even on a tight budget.

3. Optimize Your Website And SEO

Having a website is not only a good way of presenting your business (albeit a must). It is also a very good way to be referenced on the search engines and thus reach your target quickly and more or less, free of charge.We talk about SEO to address SEO topics: indeed, a good optimization of your website is necessary for Google robots to spot you in the multitude of sites on the internet. And if you do not have a lot of budget, this is a very interesting way to stand out. You will first need to find the most appropriate keywords for your industry to integrate them on your site, whether in your content directly or in your meta tags. To do this, you'll be able to use a keyword planner that will help you find new ideas for queries that your prospects can type, and sort through your potential phrases and keywords based on competition over this. 

 Once you have put the right foundation for your SEO, you will be able to tackle the broader techniques of SEM more easily with including paid search campaigns on search engines or social networks. Do not hesitate to get help from SEO professionals or Fuel teams for this technical subject and essential for the success of your site. You will also find many resources on the blog that can help you understand the mechanisms of SEO. Click here for How to land free publicity for your business

4. Offer Quality Content

In connection with this SEO comes the importance of the content. Creating qualitative and consistent content is the most effective way to quickly advance your SEO. Internet users are fond of innovative content that responds to their problems. So do not miss this opportunity to stand out in your industry, especially if it's a niche sector.

In addition, content writing is a rather easy task to set up. If your budget is really small, just do it yourself or using your skills internally for example. It is always possible to outsource this task however, in order to free up your time, by hiring specialized editors or journalists who will allow you to have a certain regularity and to keep a certain seriousness in your publications.

5. Social Media Marketing

With your content, you can tackle social networks and there are many! Choose social media marketing that will be relevant to your business : for example LinkedIn if you operate in a B to B market or Facebook, Twitter or Instagram if you target the end consumer. Social networks are very powerful means of disseminating information, which can be relayed directly by users. Do not hesitate to make a publication plan to keep in regular contact with your audience , and to participate in discussion groups on topics that concern you. This type of action will have the advantage of increasing your visibility at the same time as your credibility in your field.

You can also develop small campaigns based on specific profile criteria, hence the interest of having precisely determined its targets. The more these criteria are restricted, the more the campaign will have a good ROI and a low cost. In addition, social networks have implemented systems cost per click or cost per print that will allow you to precisely manage your budget, by determining a daily budget for example to avoid any unpleasant surprises after the fact.

The most important thing for a company that has a small budget is to plan and especially to follow its budget rigorously throughout the year. Of course, you must be open to adjustments and opportunities (news, economic context, partnership opportunities, etc.), but it is also precisely by following your results and the performance of your actions that you will be able to make the best decisions regarding your communication. Because finally what would be worse for a company that wants to be known is to spend all its budget on the first few months or one or two unique campaigns, without offering a certain consistency in these actions. So do not hesitate to gather your teams and organize your year and its highlights to maximize your efforts and investments.