4 Step Guide to How to Work with Brands As a Blogger

Blogging nowadays is emerging to be one of the most interesting jobs which have become a means to earn a livelihood. It’s a profession that needs creative writing skills and quick idea-generating ability. So being a blogger is not at all an easy task it needs hard work and smart work. For bloggers, handling blogging as a profession along with earning a good income is not possible until he has some brands or a brand to work with. This arises an urgent need for you to understand how to work with brands as a blogger.

Understanding Brands As a Blogger

It is essential for you to understand different brands so that you can pitch them for the purpose of earning. This is because it is a good way of monetizing your blog in a short period of time. The well-renowned brands are always looking for a person who is good enough to promote their brand so you can grab this opportunity for yourself. By formulating a good pitching idea you can target brands and grab a good business opportunity for earning on a day to day basis.

Pitching Course for bloggers

If you are a beginner in blogging then you must always be searching for something which can guide you to pitch a brand. This is because you do not have any idea how to start, where to pitch and who to pitch. But, you do not need to worry as these days there are different short pitching courses available for bloggers who are looking to learn the techniques of pitching. 

Benefits of a Pitching Course

• You can learn different techniques and steps to be followed for pitching a client.
• You can get the learning in your desired form. The different learning forms are audio, video and content form, etc.
• You will learn the do’s and don’ts of pitching a brand.
• You will be able to pitch a brand of your choice.

Advantage of Pitching as a beginner 

You must be thinking that it is hard to pitch as a beginner as you have not worked with any brand before but it does have an advantage. When you pitch a brand it doesn’t want the influencer to work for the competitive brand till the time the agreed contract ends. So when you pitch and catch a brand as a beginner you do not have many brands to work with. When you work with a single brand you solely focus on obtaining the best result and promoting a single brand which leads to creating brand authenticity and loyalty. This will help in maintaining and building an engaging audience which will further lead to pitching and catching of more brands.

4 Step Guide to how to pitch to brands 

STEP 1

Step one starts with finding a good brand. There are different available brands in the market, by selecting a perfect brand that will suit your taste and match your creative ideas you can find and catch a pitch.

STEP 2

After selecting the brand you have to formulate the techniques and strategies you will require to pitch a brand.

STEP 3

Then you formulate the mail for pitching your selected brand keeping in mind all the do’s and don’ts of pitching.

STEP 4

After writing the mail you check all the language and read it to ensure it is error-free and send it to the brand.

After following all these steps you might catch a good brand as an influencer.  

4 Steps for Planning Truly Effective Online Marketing Strategies

With the changing marketing trends, marketing strategies are also changing. But the old and traditional marketing techniques are still being used and preferred. This requires a need for a change in the methods and strategies for better marketing results. We are living in the days of social influencer marketing where competition is cut-throat. So to cope with that there is an urgent need for you to learn some effective and new strategies.

Here is the step by step guide to learn effective free marketing tips and online strategies:

Studying Your Current Brand State

The first and foremost step for planning an effective marketing strategy is studying your current brand state. In this step, you will access your state on various websites and social media platforms. After assessing your position you should check out the positioning of the other brands in the market. When you will have the position of your competitor and yours then you will be able to compare and assess your problem areas. In this manner, you will be able to take remedial measures for framing an effective online strategy for improving your brand position.

Analyzing the Content

Then the next step after assessing your current position will be analysing the content. In this step, you will analyze different types of content that you can use for effective marketing. The different types of content you can make are:

• Video Content
• Quiz Content
• Gaming Content
• Textual Content
• Image content, etc

This step forms the base of your marketing strategy because it is the type of content that helps in attracting the audience. If you do not follow this step in the right way then you won’t be able to create a market value for your brand. The audience identifies the type of style you use for your brand it can be colour, type, and theme of the content. If they will like your content then they will share it more often this will result in your brand visibility in the better search preferences on google.

Analyzing the Target Audience

In this step, we analyse the target audience that the brand wants to focus on. Target audience is a group of people whom the brand wants to sell its products or services. The target audience can be of various types like:

• Kids
• Teenagers/ Youngsters
• Middle-aged
• Old People

Your target audience will depend upon the product or service you are launching or selling. Suppose if you want to sell kids diapers like Huggins you will target the middle-aged group because as a kid they can't make a purchase on their own. It’s the parents who will shop for them, so targeting them will help in getting the best results. So, deciding the target audience is an important part of an effective marketing strategy planning process.

Measuring Deviation

In this step, you will check the ranking of the websites and platforms on which you have promoted your content through search engine optimization (SEO) and search engine marketing (SEM) techniques. So checking ranking will help in evaluating the current performance which you can compare with the previous ones to check the progress of growth. Measuring deviation will help to perform better with better marketing planning results.