Digital Marketing emerged as a most popular trend in 2017 among business and IT companies. It helped many small/medium sized companies in making their online presence known to others. With effective online marketing, brands are selling their products and services all over the world. Their reach to multiple communities of an audience has now become much more accessible with digital marketing.
Now
the questions are, what can be expected in 2018? Some marketers
believer that with more companies stepping into the digital world,
the internet space will expand. On the other hand, some believe that
there will be a change in how search engines and users sort out the
data available on the Internet.
Online
marketing is an extensive, volatile, and complex method. The early
you approach the users, the better your chances are to get ahead of
your competitors. Here are few most positive online marketing trends
that will dominate in 2018:
Increasing
Popularity of Video Ads
Video
Advertisement is not a new concept over social media platforms such
as Facebook and YouTube. Bt now, with the entrance of Google with
in-SERP video ads will alter the whole concept of online
advertisement. In the coming few months, you can expect different
kinds of video advertisements are popping on your screen.
Mobile
Device Dominating Desktops
No
doubt that 2017 was a huge year for mobile devices. Now the Google
has started to phase out every website which is not mobile optimized.
With the presence of mobile devices, the desktop traffic seems to be
fading away, and now the smart money depends upon mobile-focussed
online marketing.
Google
Offering App Indexing
Having
a dedicated mobile app offers many features of a mobile-optimized
website, with more convenient, accessible, and intuitive way. Google
offered app indexing, which is useful when you have dedicated
applications on your mobile device. There’s still time for apps to
replace websites completely, as the businesses have started to
realize their potential. You can say that 2018 is going to bring
tremendous changes in mobile app development.
Continuous
Change in Search Algorithms
Every
second, as an enormous amount of data, is getting uploaded over the
internet, due to which, the search engine giants will continuously
update their algorithm to prioritize the content ranking in search
engine result pages. So now, the only strategy for content marketers
is to be original, make their content information and helpful for the
users. You must also give priority to Bing and Facebook algorithms as
well.
These
are just a few of the strategies that will impact the digital
marketing in this year and coming years. With Julie Solomon
masterclasses, you can learn a lot more about online marketing, and
social influencer marketing. There’s a lot more to the
digital marketing world, and how it’s going to impact the Internet
users.
