How to Grow Social Media Following?

Social media is a wide platform that gives an enormous opportunity to its users. One can easily use different options of social media and can grow well on it. Also, there are different types of platforms for sharing different types and forms of content. It can also be used for marketing and for gaining followers. With this, you can easily increase your reach and can also lead to a happy life. Social media never stops and grows every minute. It gives its users a wide area of scope and also helps them in leading a successful life. If you are looking and thinking about how to grow social media following, we are here for you. 

There are different types of people on social media. Some are big brands while some are small and medium influencers. Every person who is in social media needs some kind of support to grow. This wide platform is available for everyone and there are no restrictions on the use of it. It is very important for a person on social media to ensure that his presence is very beneficial to others and in no way, he can harm others. Since this platform is wide open for all and accepts everyone with open hands, it is our responsibility to also accept it open-heartedly and make it a safer place for everyone. Our presence should make someone happy and not uncomfortable. To influence others with some skills and talent, there are many influencers. These people have a certain set of skills and talents that can easily help everyone in growing. These influencers are working continuously on the island and are trying to achieve success. 

These influencers need support of brands for their growth. Influencing others requires good communication, thinking, and presentation skills. These influencers try, buy, and share their honest experiences about different products and brands with the public. Their main aim is to get more engagements and also to educate others by sharing reviews. People also trust them and follow their reviews, advice, and suggestions to make their lives better and more productive. Everything in this world costs money. It's not possible for a single person to buy everything. For this, they require the support of brands who can help them by sending trial samples and PR packages.

To approach a brand it is very important to select a pitching strategy and form strong mail. If you are thinking about how to craft a brand email pitch, we have some experts for you. To assist you and to guide you in this field, ‘Julie Solomon’ is here. She has been in this industry for the past 10 years which makes her experienced and knowledgeable at the same time. She is an expert in digital marketing, PR, and personal branding. Also, she is the host of ‘The influencer podcast’. Here she teaches everyone and shares her experiences. She covers different topics like gaining followers, engaging a good audience, cracking a brand deal, etc. all the topics shared by her are purely original and are from her own experiences. To make your learning more impactful, she has different programs like, ‘pitch it perfect’, ‘the influencer academy’ and ‘shine’. Here, she teaches everyone different ways to be more strong and earn good money. Her website is full of testimonials and positive reviews which clearly indicates her efforts and results. 

For a brand to grow, it is very important for a person to invest time and work on it with full potential. Also, there are many influencers, and similarly there and many brands. It becomes very difficult for a brand to choose a strong influencer who can easily help them and can give them more sales. The person who will know how to grow social media following will easily crack the deal and will get an opportunity to work with them. For this, there are different courses. All these courses are run by her and deliver pure learning and content. It is the best way to learn things in the comfort of your home. In these courses, you will get different workbooks, templates, and other important materials. These will act as a blueprint for you and will guide you throughout your journey. You can simply opt for a course as per your requirements and budget. She also gives personalized classes and coachings in some courses. 

You can easily register yourself with her and learn how to craft a brand pitch email. She will completely guide you and will also help you in making your life better and happy. In case you have some doubts or you want to get yourself registered with her, visit her website.

How to Craft a Perfect Pitching Strategy For Your Brand

How to pitch to brands? What are the basic techniques one must be used for pitching? Can you make a perfect pitch? If all these questions are bombing up your mind, then it's the ideal time to read this blog. 

In order to make a good pitch, you first need to understand what a pitch is?

What is a Pitch?

A pitch is a strategy you form to sell your work. In a pitch, you must include all your work experience with other brands, your blog( if any), your Instagram profile( If you are an influencer), your Facebook handle, and all the strategies you are going to use to promote and sell the brand to the audience if the brand agrees. 

Essential Factors that Makes a Successful Pitch

The success of the pitch totally depends upon the way you frame it. So here are the necessary components to make a perfect pitch: 

• You must try and make it as concrete as possible. 
• Do not waste your time on using flowery language and focus on making your pitch to the point.
• Always make use of active voice and avoid using passive. 
• Make a brand strategy.

Why do you require a brand strategy?

When we think of the most successful brands, such as Huda Beauty, Uber, iPhone, and many others, we understand that these brands have become part of the lives of their customers. This would never have happened if they had not had a utilitarian brand strategy. So, here are the advantages of creating pitching strategy:

Your pitch will have clear goals

You can't make a brand successful if you don't have your goals and objectives prepared in advance. You must research where was your company last year? What is its current position? Where you want to see it next year.

The right brand strategy will help in the development of creative tasks. A clear plan will help to build loyal customers and will help in promoting the brand's products/services.

Different From Opponents

In developing your strategy, pay close attention to your competitors and their activities. Observe and analyze. Of course, the brand you are pitching and the rival's have a lot in common, but there will also be something that will distinguish them completely.

Your brand strategy will allow you to differentiate yourself from your competitors by determining who you are, what makes your promotional strategy unique, and your following on Instagram.

Optimize Your Marketing Strategy Correctly

Once you have developed your brand and values you will promote, you need to find ways to spread information and share it with your audience. What else could be more useful than an optimized marketing strategy?

Thanks to targeted marketing campaigns, you can attract high-quality potential customers and turn them into customers. And, if you will increase their trust and love, they are likely to become loyal customers of your brand.

Conclusion

In this blog, you will learn about different pitching strategies to pitch a brand as an Instagram influencer. 

4 Step Guide to How to Work with Brands As a Blogger

Blogging nowadays is emerging to be one of the most interesting jobs which have become a means to earn a livelihood. It’s a profession that needs creative writing skills and quick idea-generating ability. So being a blogger is not at all an easy task it needs hard work and smart work. For bloggers, handling blogging as a profession along with earning a good income is not possible until he has some brands or a brand to work with. This arises an urgent need for you to understand how to work with brands as a blogger.

Understanding Brands As a Blogger

It is essential for you to understand different brands so that you can pitch them for the purpose of earning. This is because it is a good way of monetizing your blog in a short period of time. The well-renowned brands are always looking for a person who is good enough to promote their brand so you can grab this opportunity for yourself. By formulating a good pitching idea you can target brands and grab a good business opportunity for earning on a day to day basis.

Pitching Course for bloggers

If you are a beginner in blogging then you must always be searching for something which can guide you to pitch a brand. This is because you do not have any idea how to start, where to pitch and who to pitch. But, you do not need to worry as these days there are different short pitching courses available for bloggers who are looking to learn the techniques of pitching. 

Benefits of a Pitching Course

• You can learn different techniques and steps to be followed for pitching a client.
• You can get the learning in your desired form. The different learning forms are audio, video and content form, etc.
• You will learn the do’s and don’ts of pitching a brand.
• You will be able to pitch a brand of your choice.

Advantage of Pitching as a beginner 

You must be thinking that it is hard to pitch as a beginner as you have not worked with any brand before but it does have an advantage. When you pitch a brand it doesn’t want the influencer to work for the competitive brand till the time the agreed contract ends. So when you pitch and catch a brand as a beginner you do not have many brands to work with. When you work with a single brand you solely focus on obtaining the best result and promoting a single brand which leads to creating brand authenticity and loyalty. This will help in maintaining and building an engaging audience which will further lead to pitching and catching of more brands.

4 Step Guide to how to pitch to brands 

STEP 1

Step one starts with finding a good brand. There are different available brands in the market, by selecting a perfect brand that will suit your taste and match your creative ideas you can find and catch a pitch.

STEP 2

After selecting the brand you have to formulate the techniques and strategies you will require to pitch a brand.

STEP 3

Then you formulate the mail for pitching your selected brand keeping in mind all the do’s and don’ts of pitching.

STEP 4

After writing the mail you check all the language and read it to ensure it is error-free and send it to the brand.

After following all these steps you might catch a good brand as an influencer.  

Various Techniques Of Effective Online Marketing

Every company wants the cost-effective marketing techniques so that they can generate profit from them. There are several effective online marketing techniques that digital marketers use in the real world. Following are some of the methods that are cost-effective:

Search Engine Optimization

SEO or Search Engine Optimization is an affordable way that many digital marketers use for optimizing websites. Their main aim is to make sites appear on the search engines. The website optimization is done via social media, social bookmarking, content, image submission, etc. By posting on such sites, you can increase the popularity of the websites. With the increase in demand, the possibility of website appearance on search engine also increases.

Content Creation and Promotion

Content is an integral aspect of digital marketing in which you post articles and blogs on the leading websites to create the high-quality backlinks. Marketers post blogs so that people read them and show their interest in them. Indirectly, they will get to the main website to know more about the services or products.

Social Media Optimization

These days social influencer marketing is trendy. Companies are approaching famous people on Instagram, Facebook, and other social media platform to promote their services. The other way is to make the engaging posts that marketers use to campaign about the website, selling services or products. The consumers like them and grow their interest in the site. It gives the website a good number of leads.

Presentation, Images, and Videos

Posting content such as presentations, images, and videos is a great way for website promotion process. Exciting videos and pictures always attract potential users. The presentation posts guide the users through whole products and services process. Sites like Powershow, Slideshare comes in handy for such jobs.

So, above are some of the effective marketing techniques that digital marketers use these days. Blogging is another aspect that helps bloggers and marketers to earn great traffic and revenue via their content. Very few people know that we can gain from blogs also. If you want to learn how to make money blogging, then Julie Solomon master classes can help to achieve this task.

How To Pitch To Brands & Work With Them

Pitching to brands can be difficult when it’s your first time approaching the brand in person. Although brands may be approaching you with thoughts and suggestions on how you can share their products and services with your readers, you are the one in control. If you want things to go your way with your relationship with brands, then you need to fulfill expectation brands have with your blog. Because of this, pitching is essential. You may be having so much question regarding how to pitch to brands?

Do you want a short-term, or long-term relationship? Traffic building links or paid opportunities? Low key advertisements or Interactive Promotions? Make sure you know what exactly to want from a brand and tell them specifically how they can fulfill your expectations for every project you will work on.

Following are few things you need to keep in mind if you want to know how to work with brands:

• Answer every message on your blog, which is relevant to your audience. Make sure that brands you are working with are aligned with your blog niche.

• Instead of saying no to bad pitches, recommend them to other bloggers that don’t fit your niche. It is important to maintain a good relationship with brands, and helping other bloggers is a good way to build a great relationship online.

• Remember, brands need you just like you need them. Don’t hesitate in telling brands that what you expect from them in return for your services.

• Make a list of the brands you want to work with and pitch them with your proposal. Tell them how they can benefit by working with you, and what projects will be a good fit for their business.

• Never send the same pitch to multiple brands at the same time. Make sure to do some changes, suitable to their needs. Be specific, and don’t stretch your services. Tailor your pitch in such a way that it can benefit both sides.

• Keep your pitch short and understandable. In most cases, 1-2 pages pitch is sufficient, comprising of bullet points and headings for clarifying to the reader.

Learn with Julie Solomon masterclasses about how to start a blog and pitch to brands. A road to successful blogger starts with basics and being at the top requires motivation and dedication. Want to let your name known on the Internet, working with the brands can help you in this.

Top Trends of 2018 for Effective Online Marketing

Digital Marketing emerged as a most popular trend in 2017 among business and IT companies. It helped many small/medium sized companies in making their online presence known to others. With effective online marketing, brands are selling their products and services all over the world. Their reach to multiple communities of an audience has now become much more accessible with digital marketing.

Now the questions are, what can be expected in 2018? Some marketers believer that with more companies stepping into the digital world, the internet space will expand. On the other hand, some believe that there will be a change in how search engines and users sort out the data available on the Internet.

Online marketing is an extensive, volatile, and complex method. The early you approach the users, the better your chances are to get ahead of your competitors. Here are few most positive online marketing trends that will dominate in 2018:

Increasing Popularity of Video Ads

Video Advertisement is not a new concept over social media platforms such as Facebook and YouTube. Bt now, with the entrance of Google with in-SERP video ads will alter the whole concept of online advertisement. In the coming few months, you can expect different kinds of video advertisements are popping on your screen.

Mobile Device Dominating Desktops

No doubt that 2017 was a huge year for mobile devices. Now the Google has started to phase out every website which is not mobile optimized. With the presence of mobile devices, the desktop traffic seems to be fading away, and now the smart money depends upon mobile-focussed online marketing.

Google Offering App Indexing

Having a dedicated mobile app offers many features of a mobile-optimized website, with more convenient, accessible, and intuitive way. Google offered app indexing, which is useful when you have dedicated applications on your mobile device. There’s still time for apps to replace websites completely, as the businesses have started to realize their potential. You can say that 2018 is going to bring tremendous changes in mobile app development.

Continuous Change in Search Algorithms

Every second, as an enormous amount of data, is getting uploaded over the internet, due to which, the search engine giants will continuously update their algorithm to prioritize the content ranking in search engine result pages. So now, the only strategy for content marketers is to be original, make their content information and helpful for the users. You must also give priority to Bing and Facebook algorithms as well.

These are just a few of the strategies that will impact the digital marketing in this year and coming years. With Julie Solomon masterclasses, you can learn a lot more about online marketing, and social influencer marketing. There’s a lot more to the digital marketing world, and how it’s going to impact the Internet users.

How To Pitch To Brands Even Though You Don’t Have High Blog Stats

Almost every company want to work with popular bloggers. The reason is that companies get better results over their investments. But now, the problem is that companies don’t trust anyone blindly. The reason could be they may have been tricked by any blogger in the past for better results, but he/she didn’t follow his/her promises. Today, there are many pitching courses for bloggers in which, they can learn about different strategies to earn the trust of brands.

When you are proposing a company for which, you would like to work, you need to speak their brand language. Explain to them what they want to hear or know so that they can make a better decision for you. Many brands don’t go for huge blogging stats, but the content is what they are after. If you are wondering about how to pitch to brands, then here’s your answer, “make the content that amazes the reader in a first reading.”

Here are five main tips by which you can contact with brands as a creative content maker:

• Before contacting any brand, grow your channel by gathering some followers. Having a couple of thousands of followers on Facebook, Instagram, Twitter or YouTube, but not on your blog, then it's better you reach out to your social media channels to get more visitors to your blog.

• There are plenty of ways to find brands to work with. Search the Instagram or visit different blogging networks or agencies that connects people who need branded content to the influencer.

• When you start talking to a brand, make sure that your media kit is strong enough to convince the brand owners. Provide every information about the content you create, and the number of followers you have on social media and your blog.

• Try your best to find direct contact with the brand you are willing to work with, rather than going through documentation process on their website. There’s nothing wrong with direct email or messaging to their social platform.

• Last is to pitch your ideas. Show them what you and your content can do for improving their brand and website image. Keep your content precise and knowledgeable to impress the brand officials. But, be prepared to get rejected couple of times. It is not necessary that you will get approved on your first try.

If you want to learn more about effective online marketing, then visit Julie Solomon master-classes and know more about how to become a successful blogger or influencer.