The Best Pitching Strategy to Get More Brands

Pitching a brand is a very important step when it comes to blogging or influencing. There are many bloggers and influencers available with specialized skills and knowledge. These people have a strong tendency to attract others towards themselves and to rebuild their lives. To become a successful influencer and to influence others in a proper way, it is very important for a person to have a good quality of content. To get the best pitching strategy, it is very important to have proper knowledge of the things you do.

Every brand needs influencers and similarly, every influencer needs the support of brands to follow. This is a bilateral relationship where both of them work together and build a healthy environment for every person following them. An influencer is a person who can effectively influence others through his knowledge and skills. People following them carefully listen to their suggestions and advice and then add all this in their lives. There are different brands related to a single product. Similarly, there are different people and everyone has his own personal preference when it comes to brands. What may be a good option for one might now be suitable for the other. Hence, here the role of an influencer arises. He is a person to review different brands and their products. But have you ever thought about how an influencer manages to buy so many things? An influencer is a normal person like us and with some support from big brands, he can easily make a better world for others.

To help you in increasing your media contact list, ‘Julie Solomon’ is here. She is an expert in digital marketing, public relations, and personal branding. Also, she is the owner of ‘the influencer podcast’ where she regularly updates tips and tricks related to brand pitching and media influencing. She has helped many others by changing their lives and transforming it into a better one. Different brands deal with different categories of products that provide a wide market to the consumer but at the same time creates confusion for the consumer. It becomes almost impossible sometimes for a consumer to pick and choose a product or a brand for the lot. This condition can sometimes lead to picking the wrong option and the consumer has to face bad consequences.

To help different bloggers and influencers and also to everyone out there who want to earn more and to help others in their lives, Julie has started different courses. programs like, ‘pitch it perfect’, ‘the influencer academy’ and ‘shine’ are there to help you. She has a unique and a practical way of teaching which can be easily applied in a normal life. All these courses are run by her and deliver pure content. In these courses, you will get different workbooks, templates, and other important materials. These will act as a blueprint for you and will guide you throughout your journey. Visit her website now and improve your pitching strategy to get better deals.

Step By Step Guide to How to Start a Blog

Blogging is not an easy task but it is not that hard too, anyone can become a blogger. It just needs some creative thinking and writing skills. So if you are thinking of starting your own blog then you are reading the right thing. Today I will be mentioning everything about how to start a blog and also some useful tips for growing a blog for beginners.

How to start a blog

Whenever you think about starting a blog a question must always come to your mind that where to begin, so let's learn some of the steps for how to start a blog:

STEP - 1 

The first and foremost step to start your blog begins with the topic on which you want to start your blog. The various topics on which you can start your blog are:

• Travel
• Food
• Art
• Culture
• Entertainment
• News
• Technology
• Gadget
• Lifestyle
• Comedy
• Trends etc

Now this category is further divided into three categories:

• Personal
• Informative
• Story Form
• Promotional

Let's understand all these categories in brief:

Personal Blogs

These blogs are related to the personal day to day events of the blogger. In these types of blogs, the blogger mentions his/her personal details of life.

Informative

These types of blogs are information-based. Bloggers share information about various topics that they have decided in a brief step by step process in the form of factors, elements, advantages, disadvantages, features, etc.

Story Form

These types of blogs are similar to personal blogs. But in the story form, the bloggers write about the incidences that have happened in the past with them, their friends or their family or a stranger. These types of blogs are formulated in the form of a story and can be fictional as well as non-fictional.

Promotional

These types of blogs are written for promoting a brand along with providing some useful information for the audience at the same time. These types of blogs can only be achieved on good writing skills.

STEP - 2

In the second step, you frame a name for your blog. Suppose you have selected News then the name of your blog can be “World of News”. You must check that your blog name is totally unique and does not match with any other existing blog names. This is because if it is matched with another blog’s name then your blog will be considered as plagiarized and you won’t be able to get an audience for your blog.

STEP - 3

Step three starts with selecting the platform on which you want to start your blog and buying a domain name at the same time so that nobody can copy your blog name. The different sites on which you can start your blog are blogger, word press, etc.

STEP - 4

The fourth step will be creating an account on the platform you have selected to start your blog. Once you will create your account by fulfilling all the details you are ready to write and post your first blog.

How to grow your blog

• You can grow your blog by choosing an attractive title.
• You can grow your blog by using good keywords.
• You can grow your blog by using correct grammar and no spelling errors.
• You can grow your blog by providing good creative content.
• You can grow your blog through Search Engine Optimization.
• You can grow your blog by promoting it on different social media platforms like Facebook, Twitter, Instagram, etc.

4 Step Guide to How to Work with Brands As a Blogger

Blogging nowadays is emerging to be one of the most interesting jobs which have become a means to earn a livelihood. It’s a profession that needs creative writing skills and quick idea-generating ability. So being a blogger is not at all an easy task it needs hard work and smart work. For bloggers, handling blogging as a profession along with earning a good income is not possible until he has some brands or a brand to work with. This arises an urgent need for you to understand how to work with brands as a blogger.

Understanding Brands As a Blogger

It is essential for you to understand different brands so that you can pitch them for the purpose of earning. This is because it is a good way of monetizing your blog in a short period of time. The well-renowned brands are always looking for a person who is good enough to promote their brand so you can grab this opportunity for yourself. By formulating a good pitching idea you can target brands and grab a good business opportunity for earning on a day to day basis.

Pitching Course for bloggers

If you are a beginner in blogging then you must always be searching for something which can guide you to pitch a brand. This is because you do not have any idea how to start, where to pitch and who to pitch. But, you do not need to worry as these days there are different short pitching courses available for bloggers who are looking to learn the techniques of pitching. 

Benefits of a Pitching Course

• You can learn different techniques and steps to be followed for pitching a client.
• You can get the learning in your desired form. The different learning forms are audio, video and content form, etc.
• You will learn the do’s and don’ts of pitching a brand.
• You will be able to pitch a brand of your choice.

Advantage of Pitching as a beginner 

You must be thinking that it is hard to pitch as a beginner as you have not worked with any brand before but it does have an advantage. When you pitch a brand it doesn’t want the influencer to work for the competitive brand till the time the agreed contract ends. So when you pitch and catch a brand as a beginner you do not have many brands to work with. When you work with a single brand you solely focus on obtaining the best result and promoting a single brand which leads to creating brand authenticity and loyalty. This will help in maintaining and building an engaging audience which will further lead to pitching and catching of more brands.

4 Step Guide to how to pitch to brands 

STEP 1

Step one starts with finding a good brand. There are different available brands in the market, by selecting a perfect brand that will suit your taste and match your creative ideas you can find and catch a pitch.

STEP 2

After selecting the brand you have to formulate the techniques and strategies you will require to pitch a brand.

STEP 3

Then you formulate the mail for pitching your selected brand keeping in mind all the do’s and don’ts of pitching.

STEP 4

After writing the mail you check all the language and read it to ensure it is error-free and send it to the brand.

After following all these steps you might catch a good brand as an influencer.  

Top Trends of 2018 for Effective Online Marketing

Digital Marketing emerged as a most popular trend in 2017 among business and IT companies. It helped many small/medium sized companies in making their online presence known to others. With effective online marketing, brands are selling their products and services all over the world. Their reach to multiple communities of an audience has now become much more accessible with digital marketing.

Now the questions are, what can be expected in 2018? Some marketers believer that with more companies stepping into the digital world, the internet space will expand. On the other hand, some believe that there will be a change in how search engines and users sort out the data available on the Internet.

Online marketing is an extensive, volatile, and complex method. The early you approach the users, the better your chances are to get ahead of your competitors. Here are few most positive online marketing trends that will dominate in 2018:

Increasing Popularity of Video Ads

Video Advertisement is not a new concept over social media platforms such as Facebook and YouTube. Bt now, with the entrance of Google with in-SERP video ads will alter the whole concept of online advertisement. In the coming few months, you can expect different kinds of video advertisements are popping on your screen.

Mobile Device Dominating Desktops

No doubt that 2017 was a huge year for mobile devices. Now the Google has started to phase out every website which is not mobile optimized. With the presence of mobile devices, the desktop traffic seems to be fading away, and now the smart money depends upon mobile-focussed online marketing.

Google Offering App Indexing

Having a dedicated mobile app offers many features of a mobile-optimized website, with more convenient, accessible, and intuitive way. Google offered app indexing, which is useful when you have dedicated applications on your mobile device. There’s still time for apps to replace websites completely, as the businesses have started to realize their potential. You can say that 2018 is going to bring tremendous changes in mobile app development.

Continuous Change in Search Algorithms

Every second, as an enormous amount of data, is getting uploaded over the internet, due to which, the search engine giants will continuously update their algorithm to prioritize the content ranking in search engine result pages. So now, the only strategy for content marketers is to be original, make their content information and helpful for the users. You must also give priority to Bing and Facebook algorithms as well.

These are just a few of the strategies that will impact the digital marketing in this year and coming years. With Julie Solomon masterclasses, you can learn a lot more about online marketing, and social influencer marketing. There’s a lot more to the digital marketing world, and how it’s going to impact the Internet users.