Showing posts with label how to land free publicity for your business. Show all posts
Showing posts with label how to land free publicity for your business. Show all posts

Thursday, 5 September 2019

Step By Step Guide to How to Start a Blog

Blogging is not an easy task but it is not that hard too, anyone can become a blogger. It just needs some creative thinking and writing skills. So if you are thinking of starting your own blog then you are reading the right thing. Today I will be mentioning everything about how to start a blog and also some useful tips for growing a blog for beginners.

How to start a blog

Whenever you think about starting a blog a question must always come to your mind that where to begin, so let's learn some of the steps for how to start a blog:
STEP - 1 

The first and foremost step to start your blog begins with the topic on which you want to start your blog. The various topics on which you can start your blog are:
  • Travel
  • Food
  • Art
  • Culture
  • Entertainment
  • News
  • Technology
  • Gadget
  • Lifestyle
  • Comedy
  • Trends etc
Now this category is further divided into three categories:
  • Personal
  • Informative
  • Story Form
  • Promotional
Let's understand all these categories in brief:

Personal Blogs

These blogs are related to the personal day to day events of the blogger. In these types of blogs, the blogger mentions his/her personal details of life.

Informative

These types of blogs are information-based. Bloggers share information about various topics that they have decided in a brief step by step process in the form of factors, elements, advantages, disadvantages, features, etc.

Story Form

These types of blogs are similar to personal blogs. But in the story form, the bloggers write about the incidences that have happened in the past with them, their friends or their family or a stranger. These types of blogs are formulated in the form of a story and can be fictional as well as non-fictional.

Promotional

These types of blogs are written for promoting a brand along with providing some useful information for the audience at the same time. These types of blogs can only be achieved on good writing skills.

STEP - 2

In the second step, you frame a name for your blog. Suppose you have selected News then the name of your blog can be “World of News”. You must check that your blog name is totally unique and does not match with any other existing blog names. This is because if it is matched with another blog’s name then your blog will be considered as plagiarized and you won’t be able to get an audience for your blog.

STEP - 3

Step three starts with selecting the platform on which you want to start your blog and buying a domain name at the same time so that nobody can copy your blog name. The different sites on which you can start your blog are blogger, word press, etc.

STEP - 4
The fourth step will be creating an account on the platform you have selected to start your blog. Once you will create your account by fulfilling all the details you are ready to write and post your first blog.

How to grow your blog
  • You can grow your blog by choosing an attractive title.
  • You can grow your blog by using good keywords.
  • You can grow your blog by using correct grammar and no spelling errors.
  • You can grow your blog by providing good creative content.
  • You can grow your blog through Search Engine Optimization.
  • You can grow your blog by promoting it on different social media platforms like Facebook, Twitter, Instagram, etc.










Wednesday, 10 July 2019

How to Land Free Publicity For Your Business

Do you ever wonder about how to land free publicity for your business? If yes then you are at the right place. In this blog, I will tell you about the different techniques of getting free publicity.

In today’s era, we experience dynamic growth environment so free publicity is no longer a myth but a reality. By using your creative and analytical skills you can easily attract good publicity for your business. 



Techniques for getting Free publicity

You must be wondering that there is no such thing as free publicity. And you can only get publicity through paid channels of marketing. But with time and growth of the internet, you can easily get free publicity. Here are the few tips which can help you with enticing publicity. 

Creative Writing

You can get free publicity for your business by promoting it on different social media platforms through creative writing. If you are good at writing and describing different things to people this can prove to be a very good option for your business. You can do creative writing by :

Blogging

Blogging nowadays has become an integral promotional tool for free publicity. You can write a blog about different topics and can relate them with the product or service your business sells. 

Tips for writing a good blog:

  • Selecting an interesting topic will help in finding an engaging audience.
  • Select a catchy headline which is clear and simple.
  • It should not be too long or too short.
  • We must use keywords in our blog so that it can help in Search Engine Optimization.
  • We must also ensure that keyword density in our blog is less so that our blog does not look promotional.
  • Add a personal touch to your blog to arouse curiosity among your audience.
  • Make your blog conversational so that the audience can feel that they are talking with you and not just reading. If you won't then the audience will find your blog just monotonous and you won’t be able to attract publicity for your business.
  • You can write a blog that can be:

    • Descriptive
    • Informational
    • Story form
    • Entertaining
  • Adding different uses, factors, importance, Advantages, Disadvantages and different techniques can contribute towards making a good blog.
  • Add important links of different websites along with your own business website. This will help in getting user engagement to your blogs which you will be posting in the near future.

If you will follow all these tips you will surely be able to get answers for how to grow your blog. After writing your blog post it on sites like blogger for getting free publicity which will lead to your business growth.

Article

Writing an article is the same as writing a blog. But it is not at all promotional you cannot do your brand promotion. Still, you can get publicity by suggesting in a way so that you can mention your own business brand too.

Using Social Media

Social media is a great promotional tool. Here you can get a huge number of an engaging audience. You just need to create different social media accounts which are:

  • Facebook Page 
  • Instagram Page 
  • Twitter Handle 
  • Youtube Channel

By creating accounts on all these social platforms you can get free publicity as all these platforms are free. Creating a post about your business services and products in an interesting way can help in attracting free publicity. So, If you want to get guaranteed publicity you must post regularly. The posts should not be totally informational. They should be entertaining, funny, and must contain information about different business activities you do. 

Viral Posts 

By creating something fascinating which will capitate your audience you can create viral posts. You can start a unique trend in the form of a post, content, or a video. This will help in creating good publicity for your blog. But before creating viral posts you must consider different do’s and don’ts of it.

Do’s of creating a viral post

  • The viral post should be unique.
  • It should set a trend.
  • Should be entertaining, engaging and captivating.
Don’ts of creating a viral post
  • The viral post should not be vulgar or cheap.

  • It should not be against any religion, caste or creed.
  • It should not hurt human sentiments.
  • It should not contain any sedition stuff which will raise a question on our government or its laws.
  • It should not be copied and should be totally unique.

Conclusion

So, these are some of the cool techniques which will make you learn how to land brand deals through free publicity for your business.







Wednesday, 31 October 2018

How To Land Free Publicity For Your Business?

How to promote my business on the Internet? First let's say that before the Internet, small businesses only had a few ways to promote their products at low prices, such as printing flyers or organising small local events. The good news is that today with the Internet many more possibilities are offered to promote a free business, you have to know where to start.

Sometimes we think that it is necessary to have a bulky marketing budget to be successful, but there are free marketing tools in the same network that can help us promote a business conveniently. Here are a few very useful ideas for those who are wondering How To Land Free Publicity For Your Business on the Internet at a low cost.



Secure your Presence in the Maps of the Main Search Engines

With Google Places, your site will appear on Google Maps and local results. It is as easy to include business in Google Local as it is to make a page for your business in Google Plus. The system will carry it until the process of verification of your business or company is started.

Promote my Business in Social Networks

Social networks like Facebook, Twitter, Google Plus and LinkedIn not only allow people to connect with friends and find entertainment, and today they have become free promotional tools that each business should take advantage of. You can use these channels for free, but you also have payment options that allow you to publish ads for a specific target, thus arriving with your ads and offers directly to the places where customers spend more time.

Promote my business by publishing a Blog 

A blog not only helps your company position itself among the consuming public, but it also offers you a way to connect with them directly. Always remember that one of the primary keys of blogs is to maintain a periodic flow of publications, as often as possible. Posting articles on other blogs or sites like How to pitch it perfect will also contribute to the success of your marketing efforts.

Put Videos Related to your Business on YouTube

YouTube offers the possibility of distributing promotional videos for free, but remember that to be successful you must publish interesting and relevant content for the public, always related to your business or activity.

Participate in Communities Related to your Activity

 Each niche has online communities in which you can participate, such as subscribing to a forum or participating in a site - such as Yahoo Answers - where users ask questions and experts respond. Responding to users as an expert (you are surely an expert in their activity) will help you generate a stream of credibility around your business or professional activity.In these sites you promote your business, simply by giving a response or professional advice to a user. Do not forget to mention your business where the context allows it.

Friday, 1 June 2018

Landing Free Publicity For Business & Growing Instagram Profile


Most of the companies prefer advertising instead of publicity. No matter how big a business is, the secret of gaining good publicity is by identifying your target market and implement an excellent public relations strategy. Now, a question in your mind will be, “how to land free publicity for your business?” Well, here are few of the tips, which you can use to get your business noticed:

  • First of all, note down the list of all the business goals that you want to achieve. Then, prioritize them, be specific, and give a particular deadline to every objective. 
     
  • Now, list down your target market location. It is very easy once you know who do you want to focus on. Are they female or male? What type of product you are selling and how it is associated with their lifestyle? The amount of money they earn, and their buying habits? How many of your target customers live your target location? All these factors are necessary when you target your potential customers.

  • If you have any TV/Radio programs near your office location, note them down. Be careful when listing down all the media, and then make a call and ask them how they can help promote your business. If they have some specialists that are expert in your business area, then it will benefit you.

  • Note down the list of ideas that you can use to pitch to people. It will depend upon the media outlets that you are approaching. For example: for TV, you need to angle your story according to TV viewers, and for radio, it will be a different angle. Perform a brainstorming session with your business partner, employees, sponsors, and even your close relative, such that you can come up with the fresh and good material.

  • Once you have developed your pitching idea, write your thoughts in a report, and send it to every media outlet you have contracted with. Make sure to indicate that it is a “Pitch Letter.”

In all this context, Instagram seems to play a crucial role in improving brand image. Many brands nowadays are seeking the help of instant-influencers to attract new customers towards there brand. If you are a beginner social influencer, then you should know how to makemoney on Instagram.

If you also have concerns regarding how to grow your Instagram, then Julie Solomon masterclasses can help you with it. The podcast episodes will provide you detailed information regarding how Instagram can help companies promoting their business, and how influencers will know about making money via Instagram profile.