How Social Media Marketing Influence Businesses?

Social networks are a very useful source of information that helps users discover products and offers; influencing a lot in the final decision to purchase. The companies report every time, better results thanks to the use of social media marketing. We collect some statistical data from various sources of information to show you how social networks can benefit your business.

84% of online consumers use social networks

 

Social Media Marketing Influence

While Facebook remains the predominant (85%), with an average of 141.5 contacts in the profiles, Twitter (49%), has an average of 208 followers, whose demographic distribution includes both the youngest and the adults of between 55 and 64 years old, being the platform with the highest growth by the users of the golden age. 

Users spend 27% of their time on social networks, for 74% of them it is a means of trust that serves as a guide to make their purchasing decisions. 60% of consumers follow or interact with a brand through these channels. 

Social networks are also a useful source of information for the marketing departments of companies. 91% use them as a content social media marketing tool, and 64% use them as a market research tool. Half of them consider that Social Networks have helped them improve their sales. His strategy has helped him attract twice as many visits as with other strategies such as Pay Per Click or direct marketing. Also, the conversion rate of these interested contacts has been up to 49% higher than the average

When it comes to finding new customers, 52% of companies claim to have captured many of them through social networks such as Facebook.

• 43% defend the effectiveness of LinkedIn, especially in the case of professional services (56%) and marketing (58%).
• 36% bet on Twitter, highlighting the technology sector (50%) and software (40%).

A report published earlier this month by Netbase indicated that 2 out of 3 companies in the United States already use analysis tools in Social Media.

Social networks are an effective online marketing tool, both for users and for companies. Its influence within the purchasing process is indisputable , and its role as a reflection of the demands and trends on the part of consumers increasingly helps organizations to know their customers and design strategies to meet their needs.

Reasons to invest in social media marketing:-

• The potential customers perform searches on social networks. Therefore it is important to have a presence there.
• A large percentage of customers like to follow their favorite brands in Social Networks. 
• People think and create discussion groups regarding products and services of interest in Social Networks. 
• You can establish better communication channels with your customers by using more direct means. 
•  By being on Social Networks, you offer customers a more dynamic, current and attractive image.
•  It is possible to improve aspects of the company by having direct feedback from your customers. 
•  Being in Social Networks allows a better positioning in Google and other search engines.