Effective Tips For How to Work With Brands As A Blogger?

Working with different brands is a dream for many. Different bloggers and influencers are aiming to work with the top brands of their respective niches. Even big brands need some famous individuals to get more sales. If you are thinking about how to work with brands as a blogger, we are here to assist you.

If you are a blogger with high aspirations and confidence, you can easily reach big heights in no time. There are different types of blogging platforms available today. Before you plan to work with big brands, it is very important for you to understand that every platform works differently and has different requirements. Similarly, every brand has different expectations from their bloggers. You have to meet all the expectations to make them trust you. You must be aware of the fact that these brands receive thousands of applications from bloggers like you. To stand out among others, your pitching strategy must be perfect. Every fresh blogger in this field is not aware of good strategies that can help you. To guide new bloggers and influence and also to help existing bloggers to earn more, ‘Julie Solomon’ is here.

She is an expert in PR, digital marketing, blogging, influencing, and is the owner of ‘The influencer podcast’. All these platforms are exclusively available for people like you. To guide bloggers and beginners of this line, she runs different courses. Her top course is ‘pitch it perfect’. This precisely focuses on forming and defining a good strategy. You will get all the materials relating to pitching and blogging with lifetime access. It will also include different sessions and workbooks. The package can easily be seen on mobiles, tablets, and computers. You can easily choose your preferred learning format. There will be different pitching templates in the package. All these can be used at different times and will surely answer your question about how to work with brands as a blogger.

These templates are differently made for emails, DMs, calls, and other modes of interactions. You will get pitch sheets with pieces of content for better understanding. The whole course consists of 5 different modules that will guide you properly. Her website is filled with different types of reviews from current customers. Many people have handed in 4-figured deals or are even earning more than their full-time job. If you also want to earn more and make a good career in blogging, visit our website. You can pay fees there and can start your course now.

Useful Tips for How To Grow Social Media Following In 2020

There are numerous different social media platforms available today and that can be easily used in different ways. Every platform gives its uses different experiences and that makes all the difference. The experience and engagement we get acts as a determinant and forms our opinion and preference about that platform. If you are looking for ways on how to grow social media following, we have something for you.

Being active and being present on social media are two different things. An active profile gets more engagement and followers while a person who is only present on social media gets little or no engagement. To enhance your profile it is always recommended to engage more on it and to interact more with your followers. There are different people including brands, influencers, and other normal users. Each one has its separate goal and demands a separate kind of attention. There are some people who want more likes and followers while some might not, they are here to spew information and hence need more audience. Such people don't bother much about likes, followers, for them, it is just a number.

Initially, social media started out as a way to connect people. but, today it has become a go-to destination for businesses. Whether you own an online business or an offline store, you can’t afford to not have a social media presence. With over 2 billion monthly active users on Facebook and another 800 million on Instagram, one can easily get more success and that too at a faster rate. These social media sites provide great options to reach your current and target customers. Almost every brand has a social media account today to engage with their audiences and grow their social media presence. To get more audience, it is always essential and required to deliver pure information with all the necessary details and also to deliver all the pure content. One should never lie on such platforms because there are many other people sharing the truth.

If you are a brand or an influencer and are looking for ways on how to grow social media following, we have something for you. We have a renowned person that will help you and will ease down your struggle. ‘Julie Solomon’ is here to help you by sharing some of the tips with you. She is an expert in digital marketing, public relations, and personal branding. Also, she is the owner of ‘the influencer podcast’ where she regularly updates tips and tricks related to pitching, posting, sharing reviews, and other things that are required to be a good influencer on social media and will help you to grow more.

She has different programs like, ‘pitch it perfect’, ‘the influencer academy’, and ‘shine’. Here, she teaches everyone different ways to be more strong and earn good money. All her programs are exclusively run by her and hence delivers original content. To make sure you reach success, she will do everything for you. Where you are a pro influencer or are new to social media, she will treat everyone equally and will give the same knowledge.

Before you get and search how to grow social media following, make sure you have clear goals in mind. You should have an idea of what you want to achieve. This must be done before you begin the other steps of your journey. If you don’t do this, you might end up wasting your time and resources. It is important that you know how each social media platform that you use works and how much time it takes to show results. Also, you should have an idea of the exact audience that you are targeting. You can decide your target audience on the basis of demographics, locations, etc. Having specific goals will allow you to measure your success and increase your social media presence in the long run. Once you are clear with everything, the next step is to create a strong profile. Make sure your profile picture is clear and depicts you.

If you are a brand, make sure it has a brand logo for faster search. When your profile is complete with the required information, it improves your brand’s credibility. Whenever any user will visit your profile, if they can find relevant information, they will start trusting your brand further. If there is little or no information, chances are that they may not get to know your brand which will reduce your chances of growing more on social media.

Once all these things are done try to search for similar accounts as yours. Study them and analyze their products and services. This will give you a better idea of your functioning. To learn more on how to grow social media following, visit Julie’s website and register yourself. You will surely find plenty of good things.

Free Marketing Smart Tips That Can Help Your Business to Grow

The success of a small business depends upon marketing. It covers everything related to the acquisition and retention of customers. It is the main problem among small business owners. According to a survey, 41% of small business owners face the challenge of identifying, pursuing prospects, and finding free marketing tips. Once you solve this problem, you will overcome the main obstacle arising in working and maintaining a profitable business.  

For small business owners, free tips help to develop solutions in the form of a marketing plan. With a marketing plan, you can easily evaluate, plan and measure your tactics. It involves marketing strategies for small businesses, sales goals, and a description of your target customers that you can use to achieve goals and find new customers. 

Here are some guidelines to help you start with your small business marketing plan :  

In this blog post, we will review the top marketing strategies you can use to boost your sales. 

The best marketing strategies for your small business

The following marketing strategies are ideal for the typical budget range and small business goals. Here is a list of marketing strategies for small businesses that work:

Newsletter

The newsletter that appears as a pop-up includes collecting email addresses from potential customers, and periodically sending them emails and receiving them to open or link these emails.  

This strategy is fit for small businesses because of the minimal cost: as a general rule, you only have to pay for pop-ups that yields higher profitability. Email marketing is a strategy that maximizes return on investment (ROI), even more than social networks or email newsletters. Statistics from the Direct Marketing Association show a return on investment of approximately 122 percent in email marketing. In other words, it will be very beneficial for small businesses to cover email in their marketing plans.

Content marketing

Unlike direct advertising of your products and services, which costs you a lot of money, content marketing is directed towards reaching the target audience through informational, educational, entertainment or promotional content. It is a great technique used by many social media marketing companies. The idea is simply attracting the audience by using different types of content. When your target audience will read your content, they will learn more about your business or brand. The content you use can be presented in any of the following formats:

• articles 
• blogs 
• video 
• audio 
• illustration 
• infographics 
• electronic books 
• white papers 
• case studies 
• reviews, etc

Since content marketing does not directly target sale, it works best primarily as a brand acquisition strategy, rather than a sales strategy. A study revealed that nearly 80% of marketers can show that content marketing increases audience engagement, only 58 percent show that it increased sales. By complementing your marketing strategy with content such as email marketing or advertising, you can ensure that your branding efforts result in boosting your sales.

Using Keywords

Search engine optimization is completely free but difficult. You will have to wait for the results of your efforts for a long time, but in the end, they will be worth it. The selection of keywords will help you understand what words and phrases are most often used by the target audience, trying to find information related to your product or service.   

For more information also find our blogs on how to find a search marketing consultant?

Why You Must Hire a Search Marketing Consultant

Are you thinking of hiring a professional search engine marketing consultant(SEM)? In that case, you need to know that hiring a professional is always profitable. When a paid advertising campaign is conducted, it is proved that searching for results, and using Google AdWords is quite tricky to understand. In addition to that, there is no room for error as the competition gets heated up, and bets are being made to get the same potential customers as you.

Why must you hire a search marketing consultant?

When it comes to using AdWords and digital marketing, it's essential to know what is the result you want. If you don't have time to do that, we recommend that you hire a search engine marketing consultant. 

Reasons why you should hire a search marketing consultant?

Pay attention to keyword search

If you need an SEO or SEM consultant if you want to search for the most relevant keywords required for marketing. It is not so easy to conduct keyword research, but experts have the tools and resources to carry out this crucial process. The keywords you choose must be exact and at the top of the business. Consultants help you accomplish your goals by combining your business knowledge with his/her expertise in the effective online marketing process. 

Many years of technical experience

SEM consultants bring years of experience and technical knowledge of Google AdWords to the table. You can leverage your expertise to succeed in business. In general, Google AdWords, SEO, and PPC campaigns are complex and should not be tried without the necessary knowledge. The wrong move can damage your campaign and ruin your online marketing efforts.

Custom-made Experience ads

Consultancy SEM helps you create ads and campaigns that specifically target your audience. The advertisements formulated by them follow the PPC advertising rules. For the development of these ads and SEO strategies, experts focus on the customers that the business wants to pull and other essential details.

Service is Beneficial

Accounting for costs is an essential aspect of managing a company. By hiring a search engine marketing consultant, you can optimize your company's campaigns, thereby minimizing costs. Meanwhile, he was saved from losing money in an ineffective campaign.

The Campaign's Proactive Management

If you want to dominate the landscape online, you must have an active campaign, and you need to change it regularly to reflect your analysis and statistical data. Some people periodically look after the campaign by placing SEM professionals in the team. Experts adjust the campaign according to the latest trends. This will get a better result without spending a lot.

In addition to planning, managing, updating PPC ads and AdWords campaigns, various social media marketing companies need SEM consultants to help you to understand the pros and cons of existing campaigns. As professionals, they will not only help you with a paid campaign but also provide you with the help of your SEO efforts. Once your organic marketing and payment efforts are adjusted, you can expect a high return on investment. In addition, you do not need to create a house team. This will be a financial burden, especially for small and medium-sized businesses.

So, do you want to display the brand name or website at the top of the SERP? It's time to seek professional help. SEM experts have hands-on experience in the landscape of search engine job marketing and help you navigate how it is.

How To Make Money On Instagram: The Beginner’s Guide

Being an Instagram influencer you must always be searching for ways to how to make money on Instagram and the different unique ways to grow your Instagram following. So, here is the complete beginner’s guide that will teach all the newly become influencer’s different ways to make money. 

One of the moderately new, swiftly growing social media networks is Instagram, which attained enormous popularity for a long time. Surprisingly, the site has since grown extensively to attract customers, make a brand promotion or sell products. So, in this blog, I will give you in-depth information on how to make money on Instagram in different ways. 

Sale of own services

Instagram is an exemplary social network for promoting different services in which the result of the work is estimated visually (photographers, hairdressers, stylists, interior, and landscape designers).

People who use Instagram: 

1. Business trainers
2. Coaches
3. Lawyers
4. Psychologists
5. Entrepreneurs 
6. Companies (beauty companies, sports companies, construction companies, car service companies, etc.) 
7. Freelancers who work as web designers, copywriters, programmers, optimizers, Internet project managers, and so on. 

If you want to promote your services effectively on Instagram, you need to advertise with a visual feature( photo, video, etc.).

Earnings on Instagram on the sale of other people's goods and services

Earnings through the medium of affiliate programs on Instagram is a universal way of improving your monetary condition. So the question must be going inside your head- how to sell other people's goods or services? 

Here is the solution- First you need to pick a product or service with good potential. Then you can hunt for sellers yourself and offer them your services. But there is a faster-proven way - to find goods through CPA networks. 

Such methods offer you hundreds of goods and services to promote, whose sale can help you receive a cash reward. These networks mostly offer to sell watches, clothes, jewellery, health products, hairdressing and beauty salons services, and other consumer goods. 

On Instagram, you can find a large number of accounts that earn through CPA-networks. Whenever you as an influencer sell one product or service, you earn so this is how the whole process goes. 

Craftsmen and craftswomen creating hand-made products, stores that pull offline buyers through a network. So, to attract the target audience for their products they can use Instagram, by using these methods: 

*Promoting your page 

Placement of your products in the description or comments on the photo of thematic tags that resemble the requests entered in the search by users of social networks. 

You can link your pictures to pages in an online store by using special services. These services are designed individually for Instagram. You can use this service by putting the product up for sale by the system itself when adding a particular #hash tag to the images. Through the same add-on, you can effortlessly create an online market based on your account, and establish settlements via PayPal and other means of digital payments. Like these, there are many other ways of earning money and how to grow your Instagram. So, stay connected to get more information.

Why Need to Hire Search Marketing Consultant?

If you have a company on the internet or an online store and you really want to make a profit, an online marketing consultant or search marketing consultant can have a lot to contribute to your business. It is indistinct that you have an e-commerce or sell services. It will be necessary to define your Buyer person, his purchasing conditions, the channels where he is and the strategy to reach him. And of course take into account the values and philosophy of the company, its commercial brand messages, and corporate communication.

And all this through well-planned actions, with appropriate tools and with a level of investment consistent with the resources of the company ... Do you think little?

4 main reasons why a company may need a search marketing consultant

1. Want to position my website on Google

When we start a web positioning strategy with a client, the work of the search marketing consultant should always be oriented towards the visibility of the company in Google. To cite the three most important points of the SEO strategy to be developed, it is necessary to identify the best keywords correctly, work the SEO On Page and get inbound links or backlinks to the client's website.

On many occasions, especially if the client we started working with already takes time on the internet and says something like "we can not appear on Google," it is more than advisable to carry out an initial SEO Audit. In this way, we can see if there is any Google penalty on the web, and what specific factors are those that are not working. Remember that if the web or online store is not well made, no online marketing will work correctly. 

The work and experience of the online marketing consultant or SEO consultant will be clear from the first moment in this type of projects because you must deploy all your experience and know-how from the beginning to analyze, recommend and act.

2. Need to sell online 

If your need is to sell online quickly because you have an online store, the strategy changes. The digital marketing consulting services process will involve working with the identity of the brand from the beginning (perhaps through offline actions, social networks, graphic design and / or packaging, etc.), start with the work of positioning keywords and links in the medium term, but without forgetting that you have to start billing from the beginning.

 In this case, the search marketing consultant should consider specific actions such as Adwords or Facebook Ads, and even ReTargeting actions to start getting sales. And depending on the business and the sector, maybe bet on online discount coupons, actions to redirect to a physical store, video marketing or other online marketing actions. 

As you can see, in this situation the work of the online marketing consultant is more complicated since many more factors to control come into play and a greater need for investment by the client that often does not have, so suddenly, too we become accountants.

3. Want To Increase Your Client Volume

 Also on several occasions, the work of the expert in online marketing changes slightly, since from a client is looking more for someone who knows how to direct the marketing strategy of the company, but emphasizing the work of online marketing. In our case, this has happened on several occasions when working with franchises, projects in which we must direct and coordinate the work of multiple points of sale deployed nationwide, which always involves actions with people. Solution: concrete work methodologies and business management by processes.

4. Want to create a powerful and reliable brand 

Communication, Branding, social media strategy and content marketing (among other actions) work perfectly if done correctly. But the problem, again, appears when we find customers in which the results do not arrive. Something is happening, or something is not doing well.

Should a company hire a Digital Marketing Consultant or a Search Marketing Consultant? 

Now comes the million dollar question. Does a company need to hire a search marketing consultant? Well really, the answer I gave you at the beginning of the article when I told you about the problems that I usually face when my clients arrive.

That is, if you are in some of these situations:

Your business has virtually no visitors.

You can not catch potential customers. 

The few you get you can not turn them into final clients. 

You do not know how to plan a long-term digital strategy. 

You do not know how to create a sales funnel. 

You do not know if your business is going well digitally.

We know how to optimize SEM or Social Ads campaigns. 

Your email marketing strategy does not convert. 

So, if you see yourself reflected in those problems, a solution could be to contact with one of the leading social media marketing companies to hire search marketing consultant.

Effective Online Marketing Strategies To Promote Your Business

The problem faced by most SMEs, and especially growing SMEs, is that of communication and in particular the following problem: how to make your business known when you have a limited budget? In most cases, the budget for marketing and communication for an SME is quite small, and leaders are not sure how to take on the problem, as traditional media are often expensive and unsuitable.

We are talking about traditional marketing for everything related to print ads, whether in newspapers and magazines, or urban advertising, and television advertising, for example. These supports, while effective, are not at all suitable for the budget of a young SME and because of their short-term effectiveness, their impact can also be very complicated to manage for a small company. How then to compose a communication plan coherent with its means and its teams, without leaving in a communication "with the means of the edge" generally inefficient? The web is particularly adapted to this problem, and we give here some simple effective online marketing strategies to publicity for your business.

1. Create Your Business Website

The first thing to do if it is not already done is to create your business’s website. This will not only give your business visibility on the internet and a showcase for your customers but also take advantage of all the opportunities offered by web marketing. If you do not have the skills in-house, it will, of course, require a budget to develop this tool, but it is a necessary investment to make your business easily known.

In addition, do not hesitate to have an upstream reflection on all the aspects of your site, that it is at the graphics level, or the architecture and the navigation or its contents. In order to optimize your investment, it is a question of taking into account all the variables and all the opportunities which would make it possible to increase your visibility. Current features make it easy to set up an online store for example if your business is suitable for this type of business, so you can quickly make the investment costs incurred.

Do not forget to consider how important it is for your site to offer easy navigation on mobile devices via a responsive site or a dedicated mobile site for example. The mobile is really a track to dig because of its exponential growth in recent years and the opportunities it represents, especially for local shops.

2. Refine Your Target To Reduce Advertising Costs

Once your site is created and your marketing budget determined, one of the tips to put in place is that of the precise definition of your target. The more precise you are in determining your potential customers, the more you will be able to conduct highly targeted advertising campaigns, and thus more effective and less expensive. To do this, you can set up personas to accurately determine the profile of your prospects , their main characteristics to their purchasing behavior.

This step is all the more important as it will also serve you to plan adapted actions: communication on social networks, paid referencing, etc., but also within the framework of a strategy of loyalty of your customers. The more you know your target, the more weapons you'll have to fight with the competition, even on a tight budget.

3. Optimize Your Website And SEO

Having a website is not only a good way of presenting your business (albeit a must). It is also a very good way to be referenced on the search engines and thus reach your target quickly and more or less, free of charge.We talk about SEO to address SEO topics: indeed, a good optimization of your website is necessary for Google robots to spot you in the multitude of sites on the internet. And if you do not have a lot of budget, this is a very interesting way to stand out. You will first need to find the most appropriate keywords for your industry to integrate them on your site, whether in your content directly or in your meta tags. To do this, you'll be able to use a keyword planner that will help you find new ideas for queries that your prospects can type, and sort through your potential phrases and keywords based on competition over this. 

 Once you have put the right foundation for your SEO, you will be able to tackle the broader techniques of SEM more easily with including paid search campaigns on search engines or social networks. Do not hesitate to get help from SEO professionals or Fuel teams for this technical subject and essential for the success of your site. You will also find many resources on the blog that can help you understand the mechanisms of SEO. Click here for How to land free publicity for your business

4. Offer Quality Content

In connection with this SEO comes the importance of the content. Creating qualitative and consistent content is the most effective way to quickly advance your SEO. Internet users are fond of innovative content that responds to their problems. So do not miss this opportunity to stand out in your industry, especially if it's a niche sector.

In addition, content writing is a rather easy task to set up. If your budget is really small, just do it yourself or using your skills internally for example. It is always possible to outsource this task however, in order to free up your time, by hiring specialized editors or journalists who will allow you to have a certain regularity and to keep a certain seriousness in your publications.

5. Social Media Marketing

With your content, you can tackle social networks and there are many! Choose social media marketing that will be relevant to your business : for example LinkedIn if you operate in a B to B market or Facebook, Twitter or Instagram if you target the end consumer. Social networks are very powerful means of disseminating information, which can be relayed directly by users. Do not hesitate to make a publication plan to keep in regular contact with your audience , and to participate in discussion groups on topics that concern you. This type of action will have the advantage of increasing your visibility at the same time as your credibility in your field.

You can also develop small campaigns based on specific profile criteria, hence the interest of having precisely determined its targets. The more these criteria are restricted, the more the campaign will have a good ROI and a low cost. In addition, social networks have implemented systems cost per click or cost per print that will allow you to precisely manage your budget, by determining a daily budget for example to avoid any unpleasant surprises after the fact.

The most important thing for a company that has a small budget is to plan and especially to follow its budget rigorously throughout the year. Of course, you must be open to adjustments and opportunities (news, economic context, partnership opportunities, etc.), but it is also precisely by following your results and the performance of your actions that you will be able to make the best decisions regarding your communication. Because finally what would be worse for a company that wants to be known is to spend all its budget on the first few months or one or two unique campaigns, without offering a certain consistency in these actions. So do not hesitate to gather your teams and organize your year and its highlights to maximize your efforts and investments.

Digital Marketing Consulting Services : Why do you need it?

We are often so immersed in our own projects that it is difficult for us to be objective with what is happening. In these cases, an external point of view can help us see things from another perspective. Hiring the digital marketing consulting services of an agency, may be the piece you need to encourage you to launch a project or reorient the one you already have in place. Seeing things from within usually causes you not to be able to see things clearly. Therefore, it is essential to keep a small item of the marketing budget to have consulting sessions.

What is a Digital Marketing Consultancy?

 A digital marketing consultancy is an assistance service for any type of business, oriented to strategy and sales techniques, communication and advertising. This is sometimes offered by independent professionals and others by larger companies, all of them trained to analyse the viability of a business and identify their strengths. In addition, not only analyse the business itself, but the sector and the market in which it operates to thus know the competition and the existing demand for each product or service.

How can Digital Marketing Consultancy Services help you? 

Having digital marketing consultancy services is useful both for companies that are just starting out, as well as those that have been in operation for some time and need help. 

• For new businesses: This type of digital marketing consultancy services allow analysing the situation and the needs that must be covered before making the initial investment. In this way resources are not wasted in inefficient marketing efforts.

• For existing businesses: Digital Marketing consulting helps identify new business opportunities, advising on sales strategies and potential customers.

What should you take into account when hiring a Consultancy? 

Choosing the ideal partner that suits your situation and your needs is very important, since not everyone will help you in the same way.

Some of the aspects that you must bear in mind before hiring an external digital marketing consultancy are: 

Confidence: Gather all the options that you think are interesting and stay with the service that inspires you the most confidence. The relationship is going to be close and you need someone to work with at ease. 

Planning: Marketing efforts pay off thanks to the organisation and planning of a series of work stages. Trust those who use closed calendars and delivery dates. 

Objectives: A professional consultant or consulting should worry about your goals and make their own to take the project forward. 

Training: Decide for that marketing consulting service that is current and at the same time help you update your business. You already work internally, as if you outsource this service, you must take into account your objectives, as well as the resources you have to achieve them. In any other way, your business will not evolve. Ask us for digital marketing consulting services and find out how we can help you in isolated to improve your digital strategies.

How Social Media Marketing Influence Businesses?

Social networks are a very useful source of information that helps users discover products and offers; influencing a lot in the final decision to purchase. The companies report every time, better results thanks to the use of social media marketing. We collect some statistical data from various sources of information to show you how social networks can benefit your business.

84% of online consumers use social networks

 

Social Media Marketing Influence

While Facebook remains the predominant (85%), with an average of 141.5 contacts in the profiles, Twitter (49%), has an average of 208 followers, whose demographic distribution includes both the youngest and the adults of between 55 and 64 years old, being the platform with the highest growth by the users of the golden age. 

Users spend 27% of their time on social networks, for 74% of them it is a means of trust that serves as a guide to make their purchasing decisions. 60% of consumers follow or interact with a brand through these channels. 

Social networks are also a useful source of information for the marketing departments of companies. 91% use them as a content social media marketing tool, and 64% use them as a market research tool. Half of them consider that Social Networks have helped them improve their sales. His strategy has helped him attract twice as many visits as with other strategies such as Pay Per Click or direct marketing. Also, the conversion rate of these interested contacts has been up to 49% higher than the average

When it comes to finding new customers, 52% of companies claim to have captured many of them through social networks such as Facebook.

• 43% defend the effectiveness of LinkedIn, especially in the case of professional services (56%) and marketing (58%).
• 36% bet on Twitter, highlighting the technology sector (50%) and software (40%).

A report published earlier this month by Netbase indicated that 2 out of 3 companies in the United States already use analysis tools in Social Media.

Social networks are an effective online marketing tool, both for users and for companies. Its influence within the purchasing process is indisputable , and its role as a reflection of the demands and trends on the part of consumers increasingly helps organizations to know their customers and design strategies to meet their needs.

Reasons to invest in social media marketing:-

• The potential customers perform searches on social networks. Therefore it is important to have a presence there.
• A large percentage of customers like to follow their favorite brands in Social Networks. 
• People think and create discussion groups regarding products and services of interest in Social Networks. 
• You can establish better communication channels with your customers by using more direct means. 
•  By being on Social Networks, you offer customers a more dynamic, current and attractive image.
•  It is possible to improve aspects of the company by having direct feedback from your customers. 
•  Being in Social Networks allows a better positioning in Google and other search engines.