How to Land Free Publicity For Your Business

Do you ever wonder about how to land free publicity for your business? If yes then you are at the right place. In this blog, I will tell you about the different techniques of getting free publicity.

In today’s era, we experience dynamic growth environment so free publicity is no longer a myth but a reality. By using your creative and analytical skills you can easily attract good publicity for your business. 

Techniques for getting Free publicity

You must be wondering that there is no such thing as free publicity. And you can only get publicity through paid channels of marketing. But with time and growth of the internet, you can easily get free publicity. Here are the few tips which can help you with enticing publicity. 

Creative Writing

You can get free publicity for your business by promoting it on different social media platforms through creative writing. If you are good at writing and describing different things to people this can prove to be a very good option for your business. You can do creative writing by :

Blogging

Blogging nowadays has become an integral promotional tool for free publicity. You can write a blog about different topics and can relate them with the product or service your business sells. 

Tips for writing a good blog:

• Selecting an interesting topic will help in finding an engaging audience.

• Select a catchy headline which is clear and simple.

• It should not be too long or too short.

• We must use keywords in our blog so that it can help in Search Engine Optimization.

• We must also ensure that keyword density in our blog is less so that our blog does not look promotional.

• Add a personal touch to your blog to arouse curiosity among your audience.

• Make your blog conversational so that the audience can feel that they are talking with you and not just reading. If you won't then the audience will find your blog just monotonous and you won’t be able to attract publicity for your business.

• You can write a blog that can be:

• Descriptive
• Informational
• Story form
• Entertaining

• Adding different uses, factors, importance, Advantages, Disadvantages and different techniques can contribute towards making a good blog.

• Add important links of different websites along with your own business website. This will help in getting user engagement to your blogs which you will be posting in the near future.

If you will follow all these tips you will surely be able to get answers for how to grow your blog. After writing your blog post it on sites like blogger for getting free publicity which will lead to your business growth.

Article

Writing an article is the same as writing a blog. But it is not at all promotional you cannot do your brand promotion. Still, you can get publicity by suggesting in a way so that you can mention your own business brand too.

Using Social Media

Social media is a great promotional tool. Here you can get a huge number of an engaging audience. You just need to create different social media accounts which are:

• Facebook Page 
• Instagram Page 
• Twitter Handle 
• Youtube Channel

By creating accounts on all these social platforms you can get free publicity as all these platforms are free. Creating a post about your business services and products in an interesting way can help in attracting free publicity. So, If you want to get guaranteed publicity you must post regularly. The posts should not be totally informational. They should be entertaining, funny, and must contain information about different business activities you do. 

Viral Posts 

By creating something fascinating which will capitate your audience you can create viral posts. You can start a unique trend in the form of a post, content, or a video. This will help in creating good publicity for your blog. But before creating viral posts you must consider different do’s and don’ts of it.

Do’s of creating a viral post

• The viral post should be unique.

• It should set a trend.

• Should be entertaining, engaging and captivating.

Don’ts of creating a viral post

• The viral post should not be vulgar or cheap.

• It should not be against any religion, caste or creed.

• It should not hurt human sentiments.

• It should not contain any sedition stuff which will raise a question on our government or its laws.

• It should not be copied and should be totally unique.

Conclusion

So, these are some of the cool techniques which will make you learn how to land brand deals through free publicity for your business.