How to grow your following On Social Media?

Blogs and podcasts are the current trends of today. These are the easiest ways to increase social presence today. These bloggers generally are known by the number of followers. Social media platforms are extremely helpful in determining the earnings and the growth of a person. If you are looking for ways on how to grow your following, you are at the right place.

These social media platforms can easily help a blogger or an influencer to pitch big brands. Brands and influencers have to work together to create a good place for their users. Every brand produces different types of products every year. Each product is specially made for a specific skin type and serves a specific purpose. An influencer can easily do a review of these products. These reviews can easily help consumers to use all these as per their requirements. A single person cannot try all the products available in the market. It is always recommended to get an expert opinion before purchasing a product. This opinion will make everything clear and open for him. 

To grow your following and to reach a wider section of the public, blogs are mostly used. A blog can be either in a written form or can be in a digital. To make it more attractive, bloggers usually add different images and videos in it. This makes it more catchy, engaging, and also will help the user by delivering a pictorial description. A blogger is generally known by his skills and the way he showcases himself to the world. 

The customer today is more aware of different brands present in the market. He knows his rights better and is totally aware of different brands and their unique aspects. In such a situation it becomes impossible for a new brand to establish its identity and to acquire a new market. For a new brand to establish its market or for an existing brand to expand its market, it is very important for them to reach and impress the public. If you are an influencer and are looking for ways on how to grow your following, contact Julie. 

‘Julie Solomon’s an expert in digital marketing, public relations, and personal branding. Also, she is the owner of ‘the influencer podcast’ where she regularly updates tips and tricks related to brand pitching and media influencing. She has helped many others by changing their lives and transforming it into a better one. Different brands deal with different categories of products that provide a wide market to the consumer but at the same time creates confusion for the consumer. It becomes almost impossible sometimes for a consumer to pick and choose a product or a brand from the lot. 

This condition can sometimes lead to picking the wrong option and the consumer has to face bad consequences. To help different bloggers, influencers, and social media enthusiasts to earn more and to help others in their lives, Julie has started different courses. programs like, ‘pitch it perfect’, ‘the influencer academy’ and ‘shine’ are there to help you. She has a unique and practical way of teaching which can be easily applied in normal life. All these courses are run by her and deliver pure content. In these courses, you will get different workbooks, templates, and other important materials. All these things will act as a blueprint for you and will form all the baby steps for you.

There is a huge variety of people on social media. Some are big influencers and bloggers while others are small and medium influencers. Every person who is present on social media needs some kind of support to grow. This wide platform is available for everyone and there are no limitations on the use of it. It is very important for a person on social media to ensure that his presence is made very beneficial to others and in no way, he can harm others. Since this platform is wide open for all and accepts everyone with open hands, it is our responsibility to also accept it open-heartedly and make it a more secure place for everyone. Make sure your presence is making someone happy and not uncomfortable.

To influence others with your actions, it is very important to ensure that you are not harming anyone. To know more about us and our courses, visit our website. It is filled with reviews and testimonials from our previous clients. Some of our influencers are earning more than their full-time job. If you want to know more about how to grow your following or want to purchase a package, contact us. Also, you can check for different seminars hosted by Julie on her website.

How To Land Free Publicity For Your Business?

Be it small or big, every brand and every business requires a good range of audiences. For this, it is very important for them to advertise themselves which requires a huge amount of money. If you are also looking for ways on how to land free publicity for your business, we can easily help you. 

Social media is the only best way to grow more business. It can easily give you the desired audience in no time. Creating an account on social media is not a big deal, you can do it anytime. The main point to be noted here is that creating an account does not guarantee the audience. The strategy followed by your business makes all the difference. Forming a strategy is not an easy task, it requires a lot of research and predictive techniques before proceeding further.in order to ensure that your business grows well, you should take the help of some professional people. There are many experts dealing with this and who can easily help you. These people charge a huge amount of money for this service. To reduce this cost, you can easily learn all the strategies by yourself and lead a peaceful life. A business can easily collaborate with different brands and can increase their audience.

The way business requires an audience, similarly, different brands also look for professional and responsible people for their collaborations. To learn how to land free publicity for your business, ‘Julie Solomon’ is here. She has been in this industry for the past 10 years which makes her experienced and knowledgeable at the same time. She is an expert in digital marketing, PR, and personal branding. Also, she is the host of ‘The influencer podcast’. In her podcast, she teaches everyone to be financially independent and to lead a life they always wanted. Media coverage is a great blessing for small businesses. As your profile goes up, so will your sales. However, marketing campaigns can be costly, and to cut this, free publicity is done. Free publicity is a great way to increase the profile of your small business. While traditional print media still has its own advantages, the world is shifting to digital media.

To increase your business, it is very important for you to select a target audience. Choose carefully exactly what you want to cover and your target media. Whether it is the launch of a new product, a significant anniversary or a competition win, make sure it is relevant to the people of your targeted media, be it traditional or online. This will give you all the desired sales and benefits in no time and will cost you less. A targeted audience is the one that you choose among others. These are the people you want to work with and the people who you think are fit for you. You can set up a Facebook page or a Twitter account at no cost. Social media is an excellent way to build relationships with your customers and encourage word-of-mouth publicity also it is the best way to advertise more. 

To make your learning more better, she has different programs like, ‘pitch it perfect’, ‘the influencer academy’ and ‘shine’. Here, she teaches everyone different ways to be more strong and earn good money. Her website is full of testimonials and positive reviews which clearly indicates her efforts and results and how she has taught others how to land free publicity for your business. In all these programs, you will get worksheets and workbooks that will act as a base for you. You will also get some templates and rough blueprints that you can easily use to give your business a quick boost. Every activity done by her is available on her website. Also, you can easily book a live session with her. To guide you better, she can take different personalized classes also. To enhance your profile, it is always suggested to engage more on it and to interact more with your audiences. There are different people including brands, influencers, and other normal users. everyone has their separate goal and demands a separate kind of attention. There are some people who want more likes and followers while some might not, they are here to spew information and hence need more audience.

For every person out there and for every demand, there are different types of lessons available. Many of her students and past bloggers are earning more than they expected. Many businesses have shown a rapid and manifold growth with her strategies. Being a professional in this field, she has the best knowledge and the best of skills you might need. If you are looking for ways on how to land free publicity for your business, visit her website. You will get detailed information about her and her teachings from there.

Free Marketing Smart Tips That Can Help Your Business to Grow

The success of a small business depends upon marketing. It covers everything related to the acquisition and retention of customers. It is the main problem among small business owners. According to a survey, 41% of small business owners face the challenge of identifying, pursuing prospects, and finding free marketing tips. Once you solve this problem, you will overcome the main obstacle arising in working and maintaining a profitable business.  

For small business owners, free tips help to develop solutions in the form of a marketing plan. With a marketing plan, you can easily evaluate, plan and measure your tactics. It involves marketing strategies for small businesses, sales goals, and a description of your target customers that you can use to achieve goals and find new customers. 

Here are some guidelines to help you start with your small business marketing plan :  

In this blog post, we will review the top marketing strategies you can use to boost your sales. 

The best marketing strategies for your small business

The following marketing strategies are ideal for the typical budget range and small business goals. Here is a list of marketing strategies for small businesses that work:

Newsletter

The newsletter that appears as a pop-up includes collecting email addresses from potential customers, and periodically sending them emails and receiving them to open or link these emails.  

This strategy is fit for small businesses because of the minimal cost: as a general rule, you only have to pay for pop-ups that yields higher profitability. Email marketing is a strategy that maximizes return on investment (ROI), even more than social networks or email newsletters. Statistics from the Direct Marketing Association show a return on investment of approximately 122 percent in email marketing. In other words, it will be very beneficial for small businesses to cover email in their marketing plans.

Content marketing

Unlike direct advertising of your products and services, which costs you a lot of money, content marketing is directed towards reaching the target audience through informational, educational, entertainment or promotional content. It is a great technique used by many social media marketing companies. The idea is simply attracting the audience by using different types of content. When your target audience will read your content, they will learn more about your business or brand. The content you use can be presented in any of the following formats:

• articles 
• blogs 
• video 
• audio 
• illustration 
• infographics 
• electronic books 
• white papers 
• case studies 
• reviews, etc

Since content marketing does not directly target sale, it works best primarily as a brand acquisition strategy, rather than a sales strategy. A study revealed that nearly 80% of marketers can show that content marketing increases audience engagement, only 58 percent show that it increased sales. By complementing your marketing strategy with content such as email marketing or advertising, you can ensure that your branding efforts result in boosting your sales.

Using Keywords

Search engine optimization is completely free but difficult. You will have to wait for the results of your efforts for a long time, but in the end, they will be worth it. The selection of keywords will help you understand what words and phrases are most often used by the target audience, trying to find information related to your product or service.   

For more information also find our blogs on how to find a search marketing consultant?

Why You Must Hire a Search Marketing Consultant

Are you thinking of hiring a professional search engine marketing consultant(SEM)? In that case, you need to know that hiring a professional is always profitable. When a paid advertising campaign is conducted, it is proved that searching for results, and using Google AdWords is quite tricky to understand. In addition to that, there is no room for error as the competition gets heated up, and bets are being made to get the same potential customers as you.

Why must you hire a search marketing consultant?

When it comes to using AdWords and digital marketing, it's essential to know what is the result you want. If you don't have time to do that, we recommend that you hire a search engine marketing consultant. 

Reasons why you should hire a search marketing consultant?

Pay attention to keyword search

If you need an SEO or SEM consultant if you want to search for the most relevant keywords required for marketing. It is not so easy to conduct keyword research, but experts have the tools and resources to carry out this crucial process. The keywords you choose must be exact and at the top of the business. Consultants help you accomplish your goals by combining your business knowledge with his/her expertise in the effective online marketing process. 

Many years of technical experience

SEM consultants bring years of experience and technical knowledge of Google AdWords to the table. You can leverage your expertise to succeed in business. In general, Google AdWords, SEO, and PPC campaigns are complex and should not be tried without the necessary knowledge. The wrong move can damage your campaign and ruin your online marketing efforts.

Custom-made Experience ads

Consultancy SEM helps you create ads and campaigns that specifically target your audience. The advertisements formulated by them follow the PPC advertising rules. For the development of these ads and SEO strategies, experts focus on the customers that the business wants to pull and other essential details.

Service is Beneficial

Accounting for costs is an essential aspect of managing a company. By hiring a search engine marketing consultant, you can optimize your company's campaigns, thereby minimizing costs. Meanwhile, he was saved from losing money in an ineffective campaign.

The Campaign's Proactive Management

If you want to dominate the landscape online, you must have an active campaign, and you need to change it regularly to reflect your analysis and statistical data. Some people periodically look after the campaign by placing SEM professionals in the team. Experts adjust the campaign according to the latest trends. This will get a better result without spending a lot.

In addition to planning, managing, updating PPC ads and AdWords campaigns, various social media marketing companies need SEM consultants to help you to understand the pros and cons of existing campaigns. As professionals, they will not only help you with a paid campaign but also provide you with the help of your SEO efforts. Once your organic marketing and payment efforts are adjusted, you can expect a high return on investment. In addition, you do not need to create a house team. This will be a financial burden, especially for small and medium-sized businesses.

So, do you want to display the brand name or website at the top of the SERP? It's time to seek professional help. SEM experts have hands-on experience in the landscape of search engine job marketing and help you navigate how it is.

How To Make Money On Instagram: The Beginner’s Guide

Being an Instagram influencer you must always be searching for ways to how to make money on Instagram and the different unique ways to grow your Instagram following. So, here is the complete beginner’s guide that will teach all the newly become influencer’s different ways to make money. 

One of the moderately new, swiftly growing social media networks is Instagram, which attained enormous popularity for a long time. Surprisingly, the site has since grown extensively to attract customers, make a brand promotion or sell products. So, in this blog, I will give you in-depth information on how to make money on Instagram in different ways. 

Sale of own services

Instagram is an exemplary social network for promoting different services in which the result of the work is estimated visually (photographers, hairdressers, stylists, interior, and landscape designers).

People who use Instagram: 

1. Business trainers
2. Coaches
3. Lawyers
4. Psychologists
5. Entrepreneurs 
6. Companies (beauty companies, sports companies, construction companies, car service companies, etc.) 
7. Freelancers who work as web designers, copywriters, programmers, optimizers, Internet project managers, and so on. 

If you want to promote your services effectively on Instagram, you need to advertise with a visual feature( photo, video, etc.).

Earnings on Instagram on the sale of other people's goods and services

Earnings through the medium of affiliate programs on Instagram is a universal way of improving your monetary condition. So the question must be going inside your head- how to sell other people's goods or services? 

Here is the solution- First you need to pick a product or service with good potential. Then you can hunt for sellers yourself and offer them your services. But there is a faster-proven way - to find goods through CPA networks. 

Such methods offer you hundreds of goods and services to promote, whose sale can help you receive a cash reward. These networks mostly offer to sell watches, clothes, jewellery, health products, hairdressing and beauty salons services, and other consumer goods. 

On Instagram, you can find a large number of accounts that earn through CPA-networks. Whenever you as an influencer sell one product or service, you earn so this is how the whole process goes. 

Craftsmen and craftswomen creating hand-made products, stores that pull offline buyers through a network. So, to attract the target audience for their products they can use Instagram, by using these methods: 

*Promoting your page 

Placement of your products in the description or comments on the photo of thematic tags that resemble the requests entered in the search by users of social networks. 

You can link your pictures to pages in an online store by using special services. These services are designed individually for Instagram. You can use this service by putting the product up for sale by the system itself when adding a particular #hash tag to the images. Through the same add-on, you can effortlessly create an online market based on your account, and establish settlements via PayPal and other means of digital payments. Like these, there are many other ways of earning money and how to grow your Instagram. So, stay connected to get more information.

Why Need to Hire Search Marketing Consultant?

If you have a company on the internet or an online store and you really want to make a profit, an online marketing consultant or search marketing consultant can have a lot to contribute to your business. It is indistinct that you have an e-commerce or sell services. It will be necessary to define your Buyer person, his purchasing conditions, the channels where he is and the strategy to reach him. And of course take into account the values and philosophy of the company, its commercial brand messages, and corporate communication.

And all this through well-planned actions, with appropriate tools and with a level of investment consistent with the resources of the company ... Do you think little?

4 main reasons why a company may need a search marketing consultant

1. Want to position my website on Google

When we start a web positioning strategy with a client, the work of the search marketing consultant should always be oriented towards the visibility of the company in Google. To cite the three most important points of the SEO strategy to be developed, it is necessary to identify the best keywords correctly, work the SEO On Page and get inbound links or backlinks to the client's website.

On many occasions, especially if the client we started working with already takes time on the internet and says something like "we can not appear on Google," it is more than advisable to carry out an initial SEO Audit. In this way, we can see if there is any Google penalty on the web, and what specific factors are those that are not working. Remember that if the web or online store is not well made, no online marketing will work correctly. 

The work and experience of the online marketing consultant or SEO consultant will be clear from the first moment in this type of projects because you must deploy all your experience and know-how from the beginning to analyze, recommend and act.

2. Need to sell online 

If your need is to sell online quickly because you have an online store, the strategy changes. The digital marketing consulting services process will involve working with the identity of the brand from the beginning (perhaps through offline actions, social networks, graphic design and / or packaging, etc.), start with the work of positioning keywords and links in the medium term, but without forgetting that you have to start billing from the beginning.

 In this case, the search marketing consultant should consider specific actions such as Adwords or Facebook Ads, and even ReTargeting actions to start getting sales. And depending on the business and the sector, maybe bet on online discount coupons, actions to redirect to a physical store, video marketing or other online marketing actions. 

As you can see, in this situation the work of the online marketing consultant is more complicated since many more factors to control come into play and a greater need for investment by the client that often does not have, so suddenly, too we become accountants.

3. Want To Increase Your Client Volume

 Also on several occasions, the work of the expert in online marketing changes slightly, since from a client is looking more for someone who knows how to direct the marketing strategy of the company, but emphasizing the work of online marketing. In our case, this has happened on several occasions when working with franchises, projects in which we must direct and coordinate the work of multiple points of sale deployed nationwide, which always involves actions with people. Solution: concrete work methodologies and business management by processes.

4. Want to create a powerful and reliable brand 

Communication, Branding, social media strategy and content marketing (among other actions) work perfectly if done correctly. But the problem, again, appears when we find customers in which the results do not arrive. Something is happening, or something is not doing well.

Should a company hire a Digital Marketing Consultant or a Search Marketing Consultant? 

Now comes the million dollar question. Does a company need to hire a search marketing consultant? Well really, the answer I gave you at the beginning of the article when I told you about the problems that I usually face when my clients arrive.

That is, if you are in some of these situations:

Your business has virtually no visitors.

You can not catch potential customers. 

The few you get you can not turn them into final clients. 

You do not know how to plan a long-term digital strategy. 

You do not know how to create a sales funnel. 

You do not know if your business is going well digitally.

We know how to optimize SEM or Social Ads campaigns. 

Your email marketing strategy does not convert. 

So, if you see yourself reflected in those problems, a solution could be to contact with one of the leading social media marketing companies to hire search marketing consultant.

Enhance Your Brand Approach With Effective Branding Techniques

Building a brand value is an integral part of business and personal development. Along with giving worth and identity to your brans, it also increases brand voice and consumer awareness. The interactive platforms and effective branding strategies will provide you the opportunity to create the brand awareness and equity. The brand building needs a considerable amount of resources and time. There are mainly three types of brands as listed below:-

• The Service brand is built on culture, experience, and knowledge that you will have with delivering services.

• If your business is the mixture of services and products, then it is based on retail brand.

• In case your business is associated with one specific product, then it falls under the category of product brand.

The primary advantage that you will get after branding is that your customers will remember about your business and its services. With a strong brand logo and name, the image of your company will embed itself in your potential customer’s mind. Having your organization image professionally made requires money. However, it might cost your business in case you don't have a better visual identity. The visual portrayal of your business is something that requires tools and resources. Making a logo that isn't lined up with your vision, values, target crowd and situating could confuse the customers also.

Numerous experts that offer the consulting services wind up building a brand around themselves in spite of the business. On the off chance that you will likely turn into an open figure, then your main priority will be to target the specific audience to sell your services or products. If you need to isolate the business from your future development or deal, then build up a brand for the organization.

With Julie Solomon masterclasses and digital marketing consulting services, you can know about the ways by which you can improve your business image. Whether you want to make your blog known among other blogs or want to monetize your blog, you can learn anything that can help you to grow the business. Influencer branding is a new trend these days and developing a successful content and following are the main requirements. So, it's better to focus on more branding techniques rather than only creating blogs and products promotion content.