Why Need to Hire Search Marketing Consultant?

If you have a company on the internet or an online store and you really want to make a profit, an online marketing consultant or search marketing consultant can have a lot to contribute to your business. It is indistinct that you have an e-commerce or sell services. It will be necessary to define your Buyer person, his purchasing conditions, the channels where he is and the strategy to reach him. And of course take into account the values and philosophy of the company, its commercial brand messages, and corporate communication.

And all this through well-planned actions, with appropriate tools and with a level of investment consistent with the resources of the company ... Do you think little?

4 main reasons why a company may need a search marketing consultant

1. Want to position my website on Google

When we start a web positioning strategy with a client, the work of the search marketing consultant should always be oriented towards the visibility of the company in Google. To cite the three most important points of the SEO strategy to be developed, it is necessary to identify the best keywords correctly, work the SEO On Page and get inbound links or backlinks to the client's website.

On many occasions, especially if the client we started working with already takes time on the internet and says something like "we can not appear on Google," it is more than advisable to carry out an initial SEO Audit. In this way, we can see if there is any Google penalty on the web, and what specific factors are those that are not working. Remember that if the web or online store is not well made, no online marketing will work correctly. 

The work and experience of the online marketing consultant or SEO consultant will be clear from the first moment in this type of projects because you must deploy all your experience and know-how from the beginning to analyze, recommend and act.

2. Need to sell online 

If your need is to sell online quickly because you have an online store, the strategy changes. The digital marketing consulting services process will involve working with the identity of the brand from the beginning (perhaps through offline actions, social networks, graphic design and / or packaging, etc.), start with the work of positioning keywords and links in the medium term, but without forgetting that you have to start billing from the beginning.

 In this case, the search marketing consultant should consider specific actions such as Adwords or Facebook Ads, and even ReTargeting actions to start getting sales. And depending on the business and the sector, maybe bet on online discount coupons, actions to redirect to a physical store, video marketing or other online marketing actions. 

As you can see, in this situation the work of the online marketing consultant is more complicated since many more factors to control come into play and a greater need for investment by the client that often does not have, so suddenly, too we become accountants.

3. Want To Increase Your Client Volume

 Also on several occasions, the work of the expert in online marketing changes slightly, since from a client is looking more for someone who knows how to direct the marketing strategy of the company, but emphasizing the work of online marketing. In our case, this has happened on several occasions when working with franchises, projects in which we must direct and coordinate the work of multiple points of sale deployed nationwide, which always involves actions with people. Solution: concrete work methodologies and business management by processes.

4. Want to create a powerful and reliable brand 

Communication, Branding, social media strategy and content marketing (among other actions) work perfectly if done correctly. But the problem, again, appears when we find customers in which the results do not arrive. Something is happening, or something is not doing well.

Should a company hire a Digital Marketing Consultant or a Search Marketing Consultant? 

Now comes the million dollar question. Does a company need to hire a search marketing consultant? Well really, the answer I gave you at the beginning of the article when I told you about the problems that I usually face when my clients arrive.

That is, if you are in some of these situations:

Your business has virtually no visitors.

You can not catch potential customers. 

The few you get you can not turn them into final clients. 

You do not know how to plan a long-term digital strategy. 

You do not know how to create a sales funnel. 

You do not know if your business is going well digitally.

We know how to optimize SEM or Social Ads campaigns. 

Your email marketing strategy does not convert. 

So, if you see yourself reflected in those problems, a solution could be to contact with one of the leading social media marketing companies to hire search marketing consultant.