The success of a small business depends upon marketing. It covers everything related to the acquisition and retention of customers. It is the main problem among small business owners. According to a survey, 41% of small business owners face the challenge of identifying, pursuing prospects, and finding free marketing tips. Once you solve this problem, you will overcome the main obstacle arising in working and maintaining a profitable business.
For small business owners, free tips help to develop solutions in the form of a marketing plan. With a marketing plan, you can easily evaluate, plan and measure your tactics. It involves marketing strategies for small businesses, sales goals, and a description of your target customers that you can use to achieve goals and find new customers.
Here are some guidelines to help you start with your small business marketing plan :
In this blog post, we will review the top marketing strategies you can use to boost your sales.
The best marketing strategies for your small business
The following marketing strategies are ideal for the typical budget range and small business goals. Here is a list of marketing strategies for small businesses that work:
Newsletter
The newsletter that appears as a pop-up includes collecting email addresses from potential customers, and periodically sending them emails and receiving them to open or link these emails.
This strategy is fit for small businesses because of the minimal cost: as a general rule, you only have to pay for pop-ups that yields higher profitability. Email marketing is a strategy that maximizes return on investment (ROI), even more than social networks or email newsletters. Statistics from the Direct Marketing Association show a return on investment of approximately 122 percent in email marketing. In other words, it will be very beneficial for small businesses to cover email in their marketing plans.
Content marketing
Unlike direct advertising of your products and services, which costs you a lot of money, content marketing is directed towards reaching the target audience through informational, educational, entertainment or promotional content. It is a great technique used by many social media marketing companies. The idea is simply attracting the audience by using different types of content. When your target audience will read your content, they will learn more about your business or brand. The content you use can be presented in any of the following formats:
- articles
- blogs
- video
- audio
- illustration
- infographics
- electronic books
- white papers
- case studies
- reviews, etc
Since content marketing does not directly target sale, it works best primarily as a brand acquisition strategy, rather than a sales strategy. A study revealed that nearly 80% of marketers can show that content marketing increases audience engagement, only 58 percent show that it increased sales. By complementing your marketing strategy with content such as email marketing or advertising, you can ensure that your branding efforts result in boosting your sales.
Using Keywords
Search engine optimization is completely free but difficult. You will have to wait for the results of your efforts for a long time, but in the end, they will be worth it. The selection of keywords will help you understand what words and phrases are most often used by the target audience, trying to find information related to your product or service.
For more information also find our blogs on how to find a search marketing consultant?
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