Why Need to Hire Search Marketing Consultant?

If you have a company on the internet or an online store and you really want to make a profit, an online marketing consultant or search marketing consultant can have a lot to contribute to your business. It is indistinct that you have an e-commerce or sell services. It will be necessary to define your Buyer person, his purchasing conditions, the channels where he is and the strategy to reach him. And of course take into account the values and philosophy of the company, its commercial brand messages, and corporate communication.

And all this through well-planned actions, with appropriate tools and with a level of investment consistent with the resources of the company ... Do you think little?

4 main reasons why a company may need a search marketing consultant

1. Want to position my website on Google

When we start a web positioning strategy with a client, the work of the search marketing consultant should always be oriented towards the visibility of the company in Google. To cite the three most important points of the SEO strategy to be developed, it is necessary to identify the best keywords correctly, work the SEO On Page and get inbound links or backlinks to the client's website.

On many occasions, especially if the client we started working with already takes time on the internet and says something like "we can not appear on Google," it is more than advisable to carry out an initial SEO Audit. In this way, we can see if there is any Google penalty on the web, and what specific factors are those that are not working. Remember that if the web or online store is not well made, no online marketing will work correctly. 

The work and experience of the online marketing consultant or SEO consultant will be clear from the first moment in this type of projects because you must deploy all your experience and know-how from the beginning to analyze, recommend and act.

2. Need to sell online 

If your need is to sell online quickly because you have an online store, the strategy changes. The digital marketing consulting services process will involve working with the identity of the brand from the beginning (perhaps through offline actions, social networks, graphic design and / or packaging, etc.), start with the work of positioning keywords and links in the medium term, but without forgetting that you have to start billing from the beginning.

 In this case, the search marketing consultant should consider specific actions such as Adwords or Facebook Ads, and even ReTargeting actions to start getting sales. And depending on the business and the sector, maybe bet on online discount coupons, actions to redirect to a physical store, video marketing or other online marketing actions. 

As you can see, in this situation the work of the online marketing consultant is more complicated since many more factors to control come into play and a greater need for investment by the client that often does not have, so suddenly, too we become accountants.

3. Want To Increase Your Client Volume

 Also on several occasions, the work of the expert in online marketing changes slightly, since from a client is looking more for someone who knows how to direct the marketing strategy of the company, but emphasizing the work of online marketing. In our case, this has happened on several occasions when working with franchises, projects in which we must direct and coordinate the work of multiple points of sale deployed nationwide, which always involves actions with people. Solution: concrete work methodologies and business management by processes.

4. Want to create a powerful and reliable brand 

Communication, Branding, social media strategy and content marketing (among other actions) work perfectly if done correctly. But the problem, again, appears when we find customers in which the results do not arrive. Something is happening, or something is not doing well.

Should a company hire a Digital Marketing Consultant or a Search Marketing Consultant? 

Now comes the million dollar question. Does a company need to hire a search marketing consultant? Well really, the answer I gave you at the beginning of the article when I told you about the problems that I usually face when my clients arrive.

That is, if you are in some of these situations:

Your business has virtually no visitors.

You can not catch potential customers. 

The few you get you can not turn them into final clients. 

You do not know how to plan a long-term digital strategy. 

You do not know how to create a sales funnel. 

You do not know if your business is going well digitally.

We know how to optimize SEM or Social Ads campaigns. 

Your email marketing strategy does not convert. 

So, if you see yourself reflected in those problems, a solution could be to contact with one of the leading social media marketing companies to hire search marketing consultant.

Effective Online Marketing Strategies To Promote Your Business

The problem faced by most SMEs, and especially growing SMEs, is that of communication and in particular the following problem: how to make your business known when you have a limited budget? In most cases, the budget for marketing and communication for an SME is quite small, and leaders are not sure how to take on the problem, as traditional media are often expensive and unsuitable.

We are talking about traditional marketing for everything related to print ads, whether in newspapers and magazines, or urban advertising, and television advertising, for example. These supports, while effective, are not at all suitable for the budget of a young SME and because of their short-term effectiveness, their impact can also be very complicated to manage for a small company. How then to compose a communication plan coherent with its means and its teams, without leaving in a communication "with the means of the edge" generally inefficient? The web is particularly adapted to this problem, and we give here some simple effective online marketing strategies to publicity for your business.

1. Create Your Business Website

The first thing to do if it is not already done is to create your business’s website. This will not only give your business visibility on the internet and a showcase for your customers but also take advantage of all the opportunities offered by web marketing. If you do not have the skills in-house, it will, of course, require a budget to develop this tool, but it is a necessary investment to make your business easily known.

In addition, do not hesitate to have an upstream reflection on all the aspects of your site, that it is at the graphics level, or the architecture and the navigation or its contents. In order to optimize your investment, it is a question of taking into account all the variables and all the opportunities which would make it possible to increase your visibility. Current features make it easy to set up an online store for example if your business is suitable for this type of business, so you can quickly make the investment costs incurred.

Do not forget to consider how important it is for your site to offer easy navigation on mobile devices via a responsive site or a dedicated mobile site for example. The mobile is really a track to dig because of its exponential growth in recent years and the opportunities it represents, especially for local shops.

2. Refine Your Target To Reduce Advertising Costs

Once your site is created and your marketing budget determined, one of the tips to put in place is that of the precise definition of your target. The more precise you are in determining your potential customers, the more you will be able to conduct highly targeted advertising campaigns, and thus more effective and less expensive. To do this, you can set up personas to accurately determine the profile of your prospects , their main characteristics to their purchasing behavior.

This step is all the more important as it will also serve you to plan adapted actions: communication on social networks, paid referencing, etc., but also within the framework of a strategy of loyalty of your customers. The more you know your target, the more weapons you'll have to fight with the competition, even on a tight budget.

3. Optimize Your Website And SEO

Having a website is not only a good way of presenting your business (albeit a must). It is also a very good way to be referenced on the search engines and thus reach your target quickly and more or less, free of charge.We talk about SEO to address SEO topics: indeed, a good optimization of your website is necessary for Google robots to spot you in the multitude of sites on the internet. And if you do not have a lot of budget, this is a very interesting way to stand out. You will first need to find the most appropriate keywords for your industry to integrate them on your site, whether in your content directly or in your meta tags. To do this, you'll be able to use a keyword planner that will help you find new ideas for queries that your prospects can type, and sort through your potential phrases and keywords based on competition over this. 

 Once you have put the right foundation for your SEO, you will be able to tackle the broader techniques of SEM more easily with including paid search campaigns on search engines or social networks. Do not hesitate to get help from SEO professionals or Fuel teams for this technical subject and essential for the success of your site. You will also find many resources on the blog that can help you understand the mechanisms of SEO. Click here for How to land free publicity for your business

4. Offer Quality Content

In connection with this SEO comes the importance of the content. Creating qualitative and consistent content is the most effective way to quickly advance your SEO. Internet users are fond of innovative content that responds to their problems. So do not miss this opportunity to stand out in your industry, especially if it's a niche sector.

In addition, content writing is a rather easy task to set up. If your budget is really small, just do it yourself or using your skills internally for example. It is always possible to outsource this task however, in order to free up your time, by hiring specialized editors or journalists who will allow you to have a certain regularity and to keep a certain seriousness in your publications.

5. Social Media Marketing

With your content, you can tackle social networks and there are many! Choose social media marketing that will be relevant to your business : for example LinkedIn if you operate in a B to B market or Facebook, Twitter or Instagram if you target the end consumer. Social networks are very powerful means of disseminating information, which can be relayed directly by users. Do not hesitate to make a publication plan to keep in regular contact with your audience , and to participate in discussion groups on topics that concern you. This type of action will have the advantage of increasing your visibility at the same time as your credibility in your field.

You can also develop small campaigns based on specific profile criteria, hence the interest of having precisely determined its targets. The more these criteria are restricted, the more the campaign will have a good ROI and a low cost. In addition, social networks have implemented systems cost per click or cost per print that will allow you to precisely manage your budget, by determining a daily budget for example to avoid any unpleasant surprises after the fact.

The most important thing for a company that has a small budget is to plan and especially to follow its budget rigorously throughout the year. Of course, you must be open to adjustments and opportunities (news, economic context, partnership opportunities, etc.), but it is also precisely by following your results and the performance of your actions that you will be able to make the best decisions regarding your communication. Because finally what would be worse for a company that wants to be known is to spend all its budget on the first few months or one or two unique campaigns, without offering a certain consistency in these actions. So do not hesitate to gather your teams and organize your year and its highlights to maximize your efforts and investments.

How To Land Free Publicity For Your Business?

How to promote my business on the Internet? First let's say that before the Internet, small businesses only had a few ways to promote their products at low prices, such as printing flyers or organising small local events. The good news is that today with the Internet many more possibilities are offered to promote a free business, you have to know where to start.

Sometimes we think that it is necessary to have a bulky marketing budget to be successful, but there are free marketing tools in the same network that can help us promote a business conveniently. Here are a few very useful ideas for those who are wondering How To Land Free Publicity For Your Business on the Internet at a low cost.

Secure your Presence in the Maps of the Main Search Engines

With Google Places, your site will appear on Google Maps and local results. It is as easy to include business in Google Local as it is to make a page for your business in Google Plus. The system will carry it until the process of verification of your business or company is started.

Promote my Business in Social Networks

Social networks like Facebook, Twitter, Google Plus and LinkedIn not only allow people to connect with friends and find entertainment, and today they have become free promotional tools that each business should take advantage of. You can use these channels for free, but you also have payment options that allow you to publish ads for a specific target, thus arriving with your ads and offers directly to the places where customers spend more time.

Promote my business by publishing a Blog 

A blog not only helps your company position itself among the consuming public, but it also offers you a way to connect with them directly. Always remember that one of the primary keys of blogs is to maintain a periodic flow of publications, as often as possible. Posting articles on other blogs or sites like How to pitch it perfect will also contribute to the success of your marketing efforts.

Put Videos Related to your Business on YouTube

YouTube offers the possibility of distributing promotional videos for free, but remember that to be successful you must publish interesting and relevant content for the public, always related to your business or activity.

Participate in Communities Related to your Activity

 Each niche has online communities in which you can participate, such as subscribing to a forum or participating in a site - such as Yahoo Answers - where users ask questions and experts respond. Responding to users as an expert (you are surely an expert in their activity) will help you generate a stream of credibility around your business or professional activity.In these sites you promote your business, simply by giving a response or professional advice to a user. Do not forget to mention your business where the context allows it.

Effective Ways To Make Money Via Instagram Online

Instagram is a popular social media platform like other, such as Facebook, Twitter, and LinkedIn etc and assist you to grow your business online. You can earn handsome money by using Instagram. It may have let you wondered that how to make money on Instagram Here are some important tips & tricks to earn money from your Instagram account:

By Using Affiliate Marketing
Affiliate marketing is an associate program in which you promote products of any third party organisation and get paid per sale. You may have observed that on many blogs, sidebar banners are showing the products and services of their affiliates. It’s same within Instagram. You can post the fascinating and beautiful product and drive sale via your affiliate URL. You can mention the URL on your bio or captions of a product posting. If people buy via your link, you will get money for that sale.

Post For Sponser’s Product or Service

If you have immense amount of audience, you can earn extra money by making original sponsored content for brands. The sponsored content on the Instagram is a video or a photo which showing a brand, and its product. You can use @mentions, links, or hashtags in your posts for promotion of the sponsor’s product.

Selling Images

One of the most important features is that you can promote your own business or earn for it via Instagram. For example, if you are a professional photographer, then you can advertise as well as sell your pictures to the related organisations or individuals. You can mention watermark to your snaps and insert captions properly in listing selling information. You can pull the new audience towards your trade and create a way to get in touch with photography agencies. In this way, you can earn online for your own business.

There are other unlimited ways or earn money via Instagram profile. If you want to know about these ways in details that how to make money on Instagram 2018, then follow the Julie Solomon classes online for this. It will assist you to make money online with basic steps.

Digital Marketing Consulting Services : Why do you need it?

We are often so immersed in our own projects that it is difficult for us to be objective with what is happening. In these cases, an external point of view can help us see things from another perspective. Hiring the digital marketing consulting services of an agency, may be the piece you need to encourage you to launch a project or reorient the one you already have in place. Seeing things from within usually causes you not to be able to see things clearly. Therefore, it is essential to keep a small item of the marketing budget to have consulting sessions.

What is a Digital Marketing Consultancy?

 A digital marketing consultancy is an assistance service for any type of business, oriented to strategy and sales techniques, communication and advertising. This is sometimes offered by independent professionals and others by larger companies, all of them trained to analyse the viability of a business and identify their strengths. In addition, not only analyse the business itself, but the sector and the market in which it operates to thus know the competition and the existing demand for each product or service.

How can Digital Marketing Consultancy Services help you? 

Having digital marketing consultancy services is useful both for companies that are just starting out, as well as those that have been in operation for some time and need help. 

• For new businesses: This type of digital marketing consultancy services allow analysing the situation and the needs that must be covered before making the initial investment. In this way resources are not wasted in inefficient marketing efforts.

• For existing businesses: Digital Marketing consulting helps identify new business opportunities, advising on sales strategies and potential customers.

What should you take into account when hiring a Consultancy? 

Choosing the ideal partner that suits your situation and your needs is very important, since not everyone will help you in the same way.

Some of the aspects that you must bear in mind before hiring an external digital marketing consultancy are: 

Confidence: Gather all the options that you think are interesting and stay with the service that inspires you the most confidence. The relationship is going to be close and you need someone to work with at ease. 

Planning: Marketing efforts pay off thanks to the organisation and planning of a series of work stages. Trust those who use closed calendars and delivery dates. 

Objectives: A professional consultant or consulting should worry about your goals and make their own to take the project forward. 

Training: Decide for that marketing consulting service that is current and at the same time help you update your business. You already work internally, as if you outsource this service, you must take into account your objectives, as well as the resources you have to achieve them. In any other way, your business will not evolve. Ask us for digital marketing consulting services and find out how we can help you in isolated to improve your digital strategies.

Best Guide How To Make Money on Instagram With Simple Way

Instagram has become one of the most influential social networks of the moment, where millions of users upload photos and videos daily from their profile. This was already known to Mark Zuckerberg who, with his purchase of Instagram, has become the best ally for Facebook. Taking into account all these aspects, it is natural to consider making money with Instagram, since to some extent it becomes a very interesting business option. How to make money on Instagram? This is one of the most frequently asked questions today. Do you want to know the answer? In this post, I will explain the best alternatives to monetize and the most fundamental aspects.

Can You Make Money On Instagram?

The influence and exponential growth of Instagram has not gone unnoticed for brands and companies, which have seen in this social network, a great showcase in which to showcase their products and services. 

In Instagram, we can find a large number of famous people and influencers from all areas that show how they live their day to day through their photos and comments. These people have, on occasion, millions of followers who react to their photos, comment and like it, so brands pay to be people to promote their products. However, not everyone has so many followers. To be able to get important benefits in Instagram is necessary to have many followers so you can generate an impact with your publications. 

No matter who you are, what you do or what you do, if you have a large number of followers, you can try to earn an income with Instagram. If you do something or offer interesting content for a specific very specialized audience, it is likely that you can monetize your publications with a smaller number of followers.

Ways To Earn Money On Instagram 

Before you start to see the different ways how to make money on Instagram, you should know that Instagram will not be who pays you for your publications. As you can see on how to make money with Facebook, the income you receive will never come directly from the platform but will have to be obtained from external sources. For this, you can do different things:

Make Advertising Mentions 

If you have a large number of followers brands will be interested in you to promote their products. The advertising mentions are based on the sale of spaces in your publications to make recommendations in your captions or comments.

Sell Your Commercial Photos 

Sometimes, photos are sold to brands, without the need to name them in your captions or comments. Although sometimes, this option is complementary to the advertising mentions mentioned above. If you have many followers, you can upload a photo in which you are using a product and charge for it.

Sell Affiliate Products 

Affiliate programs allow users to sell other people's products. To do this, you can insert links to these products, for which you will take a commission for each of the sales made through your profile. There are different affiliate programs in which people who want to sell their products and people who want to promote them are contacted.

Get Sponsors

Earning money through sponsors is similar to selling mentions and photos, but more continuously. Thus, brands sponsor people with whom they share values to show the profile of the person who uses their products.

Users who have sponsors usually upload photos and recommendations on a continuous basis in which the specific products appear, such as mobile phones, brands of clothes or drinks.

These are the different possibilities you have to earn money on Instagram. If you are still interested in social networks as a source of income, learn How to email pitch to brands as a blogger easily through your own channel.

15 Effective Online Marketing Steps To Launch Brands

Steve Jobs was one of the most revolutionary men that has trodden the world. His skills to develop, together with Apple, products that set trends, is undeniable. He changed the concept of innovation, however, beyond the originality of his creations, much of his success and that of his company, was the fault of the monstrous capacity he had, not only to create products, but also to throw them into the world. 

We all remember that mythical morning of October 22, 2001, the date on which Jobs presented to society a small device that revolutionized and transformed the music industry: the iPod. 

Had it not been for all the work that the signing of the manzanita did before, during and after its release, the iPod would have been left with only the handicap of valuable, without becoming the object of desire in which converted. 

It is before this example that we question ourselves: What should a brand do to launch an innovative product that is truly successful? What are the capabilities that must be developed to shake the world with only one product? 

Innovative and successful launch

The man who set out to answer these two questions that today are so important for brands , whether large or small, was Ricardo Perret , managing partner of the companies Mindcode and BrainScan, in his book 'Home runs of innovation: Stories and strategies behind (very) successful launches'. 

In an interview with, Ricardo Perret explained that brands must realize how important innovation is to be able to get ahead, since people today are looking for more and more developed products that better solve their needs. 

But to innovate does not only mean today to create products with relevant capabilities, but it also involves developing an environment of symbols and elements that have the quality to protect it against any attack it may suffer. "There are different stages that companies must work both before and after the product launch, which, if they develop perfectly well, will undoubtedly allow you to achieve success, " he points out.

 1. Identification of opportunities

It has to do with you recognizing perfectly if the product you plan to launch has serious opportunities to become something successful or not. Many times we get carried away by what we think is important to us, however, what really matters is what the market is looking for. 

Ricardo recommends that companies not only see their perspectives , but also truly investigate which are the trends that are moving to the market and from there start to work.

 2. Definition of priorities

 

It consists mainly of categorizing, prioritizing and deciding what will be the idea that will be developed. Remember that it will never be possible to solve all the gaps or holes that you located in the previous step, so you should lean towards what is most important in your analysis. 

Few companies have had the capacity to satisfy very large groups of people, that is why you need to take advantage of your advantages and define what will be the strengths of your idea.

 3. Select the objectives of your launch

 

Perret argues that every project must include well-defined and clear objectives : what you are looking to achieve, what motivates you to do it, how much time you will dedicate to the topic, what resources you have for development and even what the planning will be like. 

Remember that it is not optimal to define your goals based on the economic results you plan to have, but rather open up a little more your picture and dedicate yourself to locate what are those advantages that you can give beyond the money.  

4.Fabricate your leadership

 

You have to keep in mind that you can only develop a good product if you are an effective leader who does not only think about what he considers important, but also takes into account the opinions of others.

Try to surround yourself with people who can contribute to the idea you have, listen to what they tell you in each of the stages and assess whether you can make a change that can help improve your perspective. 

5. Find your niche

 

This means mainly that you learn to direct your launch . There are few companies that dare to launch a product to the bulk of the population, without truly choosing the group of people they intend to reach. 

The specialist writes in his book: "The most successful new products or services are those conceived, designed and communicated for a clear target market , with a group of well-identified people". Remember, as an example, what AXE does, perfectly focusing its products on young people. 

 6. Choose the ideal name

 

This is an extremely important point to succeed. The name of a product is a great hero of the story that you will write and represents a good part of it, that is why it should be simple and involve what it represents. 

You have to keep in mind that the name of a product is practically its identity , which will serve to differentiate it from some things or bring it closer to others. Try to choose a name that allows you to tell a story, that will help your product to be sheltered.  

7. Consider an ally

 

It is not bad that you seek to support an ally to improve the conception, development and launch of your product. A partner or company can strengthen different aspects that range from the production or commercialization of the same to the capital that is required in total. 

Remember that many of the best ideas that have been carried out not only have behind a brand, but two or three more that reinforce their work behind the scenes and that are also crucial.

 8. What is the ideal moment for the launch?

 

It is not only about launching it on a certain date because 'you think so', but you have to look very well at the context surrounding that date when you consider that the market should know about it. 

A common mistake in this issue is that it faces the product against actors who can overcome it , such as other launches of the competition, issues of political scope, such as elections, or sports that attract the eyes of the whole world. It must be a moment in which the mind of the people is much freer.  

9. Generate a consumption ritual

 

"All products can be consumed in a flat and boring way, but also in a fun and memorable way, " says the Mindcode expert, who points out that you should ritualize the consumption of your product to attack the emotional issue. 

One of the brands that works best in this area is Oreo , who has created a perfect procedure for the satisfactory consumption of their cookies, recommending to the public how they should eat them to enjoy their flavor.  

10. Follow the cultural parameters

 

Ricardo Perret points out that you will never be able to make people consume something when they have never done it , this means that you can not change an existing culture in a group of people, but what can be effective is to align yourself with it. 

An example of this is the enormous difficulty Kellogs has encountered in making consumers consume cereal at night. Although he has conducted studies of how satisfying and healthy this may be, people still do not like to do this activity.  

11. Work on the expectation

 

Technology firms such as Apple or Samsung are experts in carrying out this activity, since they are commonly ahead of their followers what will be the next step they will take and with which they will be even happier. 

This practice can be very effective if it is carried out with the care of not revealing the entire project that we have in hand. The danger appears when 'the egg is so cackled', that in the end it does not meet expectations. 

 12. Perform pre-launch tests

 

Before you launch the product with which you plan to conquer your market, you should try to perform some tests or tests of the reception that this may have, this with the aim of having prior opinions. 

This activity will help you, says the writer, to straighten the course if you do not achieve in these tests the goal you have in mind. At this stage there is still a little time available to avoid failure. 

 13. Communicate clearly your values

 

It consists of choosing perfectly what are the strengths that your product has and that will help you excel. Your product may have 20 qualities , however, people do not have the capacity to assimilate them all , that's why you need to select the most important ones. 

On the other hand, this point also involves the marketing campaign that you will carry out for the promotion, which must rescue precisely these elements that you placed to be much more influential.

 14. Support your mother brand

 

A properly launched product will not only bring economic benefits for your sales, but it can also serve to reposition the brand that sustains it. 

For example, Nestle is always worrying about presenting new things, which they always carry with them in their name to strengthen their brand and at the same time sustain it.  

15. Prepare for the counterattack

 

Surely you remember what happened a few weeks ago with the latest release of the iPhone 6 , a product that became a hit for Apple, but after its release was the victim of all kinds of attacks. 

That is why you have to be well prepared to respond to everything that will generate your launch, preparing an effective online marketing response to each of the points that you can find weak in your product.

How Social Media Marketing Influence Businesses?

Social networks are a very useful source of information that helps users discover products and offers; influencing a lot in the final decision to purchase. The companies report every time, better results thanks to the use of social media marketing. We collect some statistical data from various sources of information to show you how social networks can benefit your business.

84% of online consumers use social networks

 

Social Media Marketing Influence

While Facebook remains the predominant (85%), with an average of 141.5 contacts in the profiles, Twitter (49%), has an average of 208 followers, whose demographic distribution includes both the youngest and the adults of between 55 and 64 years old, being the platform with the highest growth by the users of the golden age. 

Users spend 27% of their time on social networks, for 74% of them it is a means of trust that serves as a guide to make their purchasing decisions. 60% of consumers follow or interact with a brand through these channels. 

Social networks are also a useful source of information for the marketing departments of companies. 91% use them as a content social media marketing tool, and 64% use them as a market research tool. Half of them consider that Social Networks have helped them improve their sales. His strategy has helped him attract twice as many visits as with other strategies such as Pay Per Click or direct marketing. Also, the conversion rate of these interested contacts has been up to 49% higher than the average

When it comes to finding new customers, 52% of companies claim to have captured many of them through social networks such as Facebook.

• 43% defend the effectiveness of LinkedIn, especially in the case of professional services (56%) and marketing (58%).
• 36% bet on Twitter, highlighting the technology sector (50%) and software (40%).

A report published earlier this month by Netbase indicated that 2 out of 3 companies in the United States already use analysis tools in Social Media.

Social networks are an effective online marketing tool, both for users and for companies. Its influence within the purchasing process is indisputable , and its role as a reflection of the demands and trends on the part of consumers increasingly helps organizations to know their customers and design strategies to meet their needs.

Reasons to invest in social media marketing:-

• The potential customers perform searches on social networks. Therefore it is important to have a presence there.
• A large percentage of customers like to follow their favorite brands in Social Networks. 
• People think and create discussion groups regarding products and services of interest in Social Networks. 
• You can establish better communication channels with your customers by using more direct means. 
•  By being on Social Networks, you offer customers a more dynamic, current and attractive image.
•  It is possible to improve aspects of the company by having direct feedback from your customers. 
•  Being in Social Networks allows a better positioning in Google and other search engines.

Various Techniques Of Effective Online Marketing

Every company wants the cost-effective marketing techniques so that they can generate profit from them. There are several effective online marketing techniques that digital marketers use in the real world. Following are some of the methods that are cost-effective:

Search Engine Optimization

SEO or Search Engine Optimization is an affordable way that many digital marketers use for optimizing websites. Their main aim is to make sites appear on the search engines. The website optimization is done via social media, social bookmarking, content, image submission, etc. By posting on such sites, you can increase the popularity of the websites. With the increase in demand, the possibility of website appearance on search engine also increases.

Content Creation and Promotion

Content is an integral aspect of digital marketing in which you post articles and blogs on the leading websites to create the high-quality backlinks. Marketers post blogs so that people read them and show their interest in them. Indirectly, they will get to the main website to know more about the services or products.

Social Media Optimization

These days social influencer marketing is trendy. Companies are approaching famous people on Instagram, Facebook, and other social media platform to promote their services. The other way is to make the engaging posts that marketers use to campaign about the website, selling services or products. The consumers like them and grow their interest in the site. It gives the website a good number of leads.

Presentation, Images, and Videos

Posting content such as presentations, images, and videos is a great way for website promotion process. Exciting videos and pictures always attract potential users. The presentation posts guide the users through whole products and services process. Sites like Powershow, Slideshare comes in handy for such jobs.

So, above are some of the effective marketing techniques that digital marketers use these days. Blogging is another aspect that helps bloggers and marketers to earn great traffic and revenue via their content. Very few people know that we can gain from blogs also. If you want to learn how to make money blogging, then Julie Solomon master classes can help to achieve this task.

Landing Free Publicity For Business & Growing Instagram Profile

Most of the companies prefer advertising instead of publicity. No matter how big a business is, the secret of gaining good publicity is by identifying your target market and implement an excellent public relations strategy. Now, a question in your mind will be, “how to land free publicity for your business?” Well, here are few of the tips, which you can use to get your business noticed:

• First of all, note down the list of all the business goals that you want to achieve. Then, prioritize them, be specific, and give a particular deadline to every objective. 
   
• Now, list down your target market location. It is very easy once you know who do you want to focus on. Are they female or male? What type of product you are selling and how it is associated with their lifestyle? The amount of money they earn, and their buying habits? How many of your target customers live your target location? All these factors are necessary when you target your potential customers.
  
  
• If you have any TV/Radio programs near your office location, note them down. Be careful when listing down all the media, and then make a call and ask them how they can help promote your business. If they have some specialists that are expert in your business area, then it will benefit you.
  
  
• Note down the list of ideas that you can use to pitch to people. It will depend upon the media outlets that you are approaching. For example: for TV, you need to angle your story according to TV viewers, and for radio, it will be a different angle. Perform a brainstorming session with your business partner, employees, sponsors, and even your close relative, such that you can come up with the fresh and good material.
  
  
• Once you have developed your pitching idea, write your thoughts in a report, and send it to every media outlet you have contracted with. Make sure to indicate that it is a “Pitch Letter.”

In all this context, Instagram seems to play a crucial role in improving brand image. Many brands nowadays are seeking the help of instant-influencers to attract new customers towards there brand. If you are a beginner social influencer, then you should know how to makemoney on Instagram.

If you also have concerns regarding how to grow your Instagram, then Julie Solomon masterclasses can help you with it. The podcast episodes will provide you detailed information regarding how Instagram can help companies promoting their business, and how influencers will know about making money via Instagram profile.

How To Pitch To Brands & Work With Them

Pitching to brands can be difficult when it’s your first time approaching the brand in person. Although brands may be approaching you with thoughts and suggestions on how you can share their products and services with your readers, you are the one in control. If you want things to go your way with your relationship with brands, then you need to fulfill expectation brands have with your blog. Because of this, pitching is essential. You may be having so much question regarding how to pitch to brands?

Do you want a short-term, or long-term relationship? Traffic building links or paid opportunities? Low key advertisements or Interactive Promotions? Make sure you know what exactly to want from a brand and tell them specifically how they can fulfill your expectations for every project you will work on.

Following are few things you need to keep in mind if you want to know how to work with brands:

• Answer every message on your blog, which is relevant to your audience. Make sure that brands you are working with are aligned with your blog niche.

• Instead of saying no to bad pitches, recommend them to other bloggers that don’t fit your niche. It is important to maintain a good relationship with brands, and helping other bloggers is a good way to build a great relationship online.

• Remember, brands need you just like you need them. Don’t hesitate in telling brands that what you expect from them in return for your services.

• Make a list of the brands you want to work with and pitch them with your proposal. Tell them how they can benefit by working with you, and what projects will be a good fit for their business.

• Never send the same pitch to multiple brands at the same time. Make sure to do some changes, suitable to their needs. Be specific, and don’t stretch your services. Tailor your pitch in such a way that it can benefit both sides.

• Keep your pitch short and understandable. In most cases, 1-2 pages pitch is sufficient, comprising of bullet points and headings for clarifying to the reader.

Learn with Julie Solomon masterclasses about how to start a blog and pitch to brands. A road to successful blogger starts with basics and being at the top requires motivation and dedication. Want to let your name known on the Internet, working with the brands can help you in this.

Top Trends of 2018 for Effective Online Marketing

Digital Marketing emerged as a most popular trend in 2017 among business and IT companies. It helped many small/medium sized companies in making their online presence known to others. With effective online marketing, brands are selling their products and services all over the world. Their reach to multiple communities of an audience has now become much more accessible with digital marketing.

Now the questions are, what can be expected in 2018? Some marketers believer that with more companies stepping into the digital world, the internet space will expand. On the other hand, some believe that there will be a change in how search engines and users sort out the data available on the Internet.

Online marketing is an extensive, volatile, and complex method. The early you approach the users, the better your chances are to get ahead of your competitors. Here are few most positive online marketing trends that will dominate in 2018:

Increasing Popularity of Video Ads

Video Advertisement is not a new concept over social media platforms such as Facebook and YouTube. Bt now, with the entrance of Google with in-SERP video ads will alter the whole concept of online advertisement. In the coming few months, you can expect different kinds of video advertisements are popping on your screen.

Mobile Device Dominating Desktops

No doubt that 2017 was a huge year for mobile devices. Now the Google has started to phase out every website which is not mobile optimized. With the presence of mobile devices, the desktop traffic seems to be fading away, and now the smart money depends upon mobile-focussed online marketing.

Google Offering App Indexing

Having a dedicated mobile app offers many features of a mobile-optimized website, with more convenient, accessible, and intuitive way. Google offered app indexing, which is useful when you have dedicated applications on your mobile device. There’s still time for apps to replace websites completely, as the businesses have started to realize their potential. You can say that 2018 is going to bring tremendous changes in mobile app development.

Continuous Change in Search Algorithms

Every second, as an enormous amount of data, is getting uploaded over the internet, due to which, the search engine giants will continuously update their algorithm to prioritize the content ranking in search engine result pages. So now, the only strategy for content marketers is to be original, make their content information and helpful for the users. You must also give priority to Bing and Facebook algorithms as well.

These are just a few of the strategies that will impact the digital marketing in this year and coming years. With Julie Solomon masterclasses, you can learn a lot more about online marketing, and social influencer marketing. There’s a lot more to the digital marketing world, and how it’s going to impact the Internet users.

How to Become Successful Blogger With Effective Pitching Course

As a blogger, you want to earn huge income by interacting with famous brands. It’s the best way to make great money and built relationships by growing your audience and sharing products and services with the followers. It is effective online marketing when you know what type of audience you should be targeting and what exactly you need to say.

But, how can you become a successful blogger to work with a brand? This question frequently arises in every newbie’s mind. If you are running a small, or a growing blog, then the following steps can help you in building a partnership with multiple brands, such that you can earn more money:

• Before approaching the brand, you must focus on growing your blog audience and know how to pitch to brands. You should have an adequate amount of followers, and your words must have an impact on their thinking. Having a large audience can give you leverage, but some of the brands also look engagement factor. Your blogging must be regular; it will have a better impact on brands.
  
  
• You must have a media kit that shares everything about your blog such as blog topics, collaboration options, statistics, etc. It will make a good impression for landing successful collaboration.
  
  
• Make a list of companies and products that you want to work with. You should make sure that the content you write is compatible with the product or business services you want to approach.
  
  
• After making a list, reach out to the brands you want to work with. Remember, companies receive hundreds of emails every day, so you need to stand unique among them.
  
  
• Finally, when you are about to write an email for collaboration, include the following information: 
  
  
  •  Introduction to your blog and yourself.
  • Reason to approach the particular brand or products
  • Why it would be a great fit to collab with you
  • Your media kit and the ideas you have in mind for their brand enhancement.

With Julie Solomon pitchingcourse for bloggers, you can know about various other strategies like how you can make your media kit with relevant information, etc. It will be a great experiencing for becoming a successful blogger with brand pitching.

How To Pitch To Brands Even Though You Don’t Have High Blog Stats

Almost every company want to work with popular bloggers. The reason is that companies get better results over their investments. But now, the problem is that companies don’t trust anyone blindly. The reason could be they may have been tricked by any blogger in the past for better results, but he/she didn’t follow his/her promises. Today, there are many pitching courses for bloggers in which, they can learn about different strategies to earn the trust of brands.

When you are proposing a company for which, you would like to work, you need to speak their brand language. Explain to them what they want to hear or know so that they can make a better decision for you. Many brands don’t go for huge blogging stats, but the content is what they are after. If you are wondering about how to pitch to brands, then here’s your answer, “make the content that amazes the reader in a first reading.”

Here are five main tips by which you can contact with brands as a creative content maker:

• Before contacting any brand, grow your channel by gathering some followers. Having a couple of thousands of followers on Facebook, Instagram, Twitter or YouTube, but not on your blog, then it's better you reach out to your social media channels to get more visitors to your blog.

• There are plenty of ways to find brands to work with. Search the Instagram or visit different blogging networks or agencies that connects people who need branded content to the influencer.

• When you start talking to a brand, make sure that your media kit is strong enough to convince the brand owners. Provide every information about the content you create, and the number of followers you have on social media and your blog.

• Try your best to find direct contact with the brand you are willing to work with, rather than going through documentation process on their website. There’s nothing wrong with direct email or messaging to their social platform.

• Last is to pitch your ideas. Show them what you and your content can do for improving their brand and website image. Keep your content precise and knowledgeable to impress the brand officials. But, be prepared to get rejected couple of times. It is not necessary that you will get approved on your first try.

If you want to learn more about effective online marketing, then visit Julie Solomon master-classes and know more about how to become a successful blogger or influencer.